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October 11, 2018
Create a Buyer Persona

How to Create a Buyer Persona to Benefit Your Business

Create a buyer persona to reflect your true consumer – it is essential to your marketing efforts. Buyer personas are similar to an outline or blueprint of your consumer; yet, rather than simply identifying them via demographics, they take a deeper dive into understanding these individuals through their behaviors, interests and motivations. Oftentimes, there’s an...
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