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April 10, 2020
Pass the 'Who Cares?' Test with Consumers

The Who Cares? Test

In the competitive world of CPG retail, one question can help you stand apart: Does it pass the Who Cares? Test? With an almost endless array of options available at their fingertips, why should consumers consider your brand over another? If your initial reaction is to quote the features of your product (i.e. all natural,...
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