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April 5, 2021
The Personalized, Omnichannel Retail Approach to Shopper Marketing

The Personalized, Omnichannel Retail Approach to Shopper Marketing

Many CPG brands adopt shopper marketing strategies that focus on the in-store marketing side of the consumer journey. However, brands can be doing a lot more to influence the behavior of shoppers beyond displays, promotions and packaging. To be clear, shopper marketing is not exactly the same as consumer marketing, even though there are overlaps....
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