CPG brands often grapple with a crucial question when it comes to retail: “In a sea of similar products, how can consumers be convinced to choose yours?” The answer lies in effective brand positioning, which serves as the bedrock of a brand’s go-to-market strategy. To help you market your brand effectively, Cliffedge Marketing will reveal...Continue Reading
Imagine your teenage daughter decides to become a vegetarian. This requires adding some new food to your weekly shopping list to accommodate her preferences, and you want to ensure you purchase the best protein substitutes to make sure she still gets plenty of nutrition. When you log on to your computer and begin researching different...Continue Reading
