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October 18, 2024

Rethinking CPG Marketing: 4 Principles to Stay Competitive and Relevant in 2025 and Beyond

It’s time for CPG marketing professionals to take a step back and rethink their approach.  More has changed in retail over the last 2 years than in the previous 20 combined. From tactics and technology to consumer behavior and macroeconomic trends, there’s a lot to consider as you map out 2025 and beyond. I’ll start...
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5 Emerging Trends in CPG Food & Beverage

Staying on top of trends in your category is essential for staying relevant. While you should always remain true to your brand, evolving to meet your customers’ ever-changing preferences is equally important. By understanding what shoppers care about, how they shop, and how to reach them, you’ll be able to capitalize on these emerging trends...
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