About Cliffedge Marketing

WE'RE LIKE A BROKERAGE’S CREATIVE, YOUNGER SIBLING.

They may get your product on the shelf, but we give you a reason to restock. That’s because it’s our mission to drive your business forward at retail.

Aligning Sales and Marketing

CPG brands are notorious for taking a siloed approach to their sales and marketing efforts. That’s simply a disconnect resulting in wasted dollars and opportunities. Our shopper engagement process enables both of these efforts to be more impactful at retail. 

We’re Your Partner, Not Your Agency

We’ve had the privilege to work with some of our partners for over 15 years. It’s a testament to how we take growing our partners’ businesses as seriously as growing our own. In every partnership, we operate with honesty, trust and accountability. 

Customer Service

Since our efforts often intersect with multiple areas of your business, we place customer service at the heart of everything we do. Our team delivers a positive and professional experience.

Communication

We strive to create successful partnerships based around communication and collaboration. Together, we map out your goals and expectations. From there, we provide ongoing transparency, open dialogue, and honest performance reports. 

Execution

Actions speak louder than words. We pride ourselves on the ability to exceed expectations. Our decisions directly reflect the integrity of your brand, so we’re relentless when it comes to delivering a turnkey experience and quality final product.  

Meet The Team

Ryan Cliffe

Managing Partner

Ryan Cliffe

Ryan is the 2nd generation leader of the family business. He is the creative force behind Cliffedge and responsible for the company’s day-to-day operations. In his free time, you can find Ryan in the backyard by the grill.

Sherri Cliffe

Partner & Marketing Maven

Sherri Cliffe

Sherri ran Cliffedge for 17 years as our creative mastermind. She has since handed over the reigns, but remains actively involved as our marketing guru. When not at work, Sherri enjoys spending time at the family farm.

Colin Listner

Chief Strategist

Colin Listner

Colin is responsible for strategic planning and quality control. He works closely with our partners to make sure they get the most bang for their buck. Colin is the proud father of 3 boys and an all-star scout leader.

Angela Karas

Content Manager

Angela Karas

Angela is our in-house copywriter and content manager. She oversees online business development for both Cliffedge and our partners. Outside the office, she’s always exploring the St. Louis music and cuisine scene.

Eric DeFord

Partner & Creative Director

Eric DeFord

As Managing Partner for Eventuro, Eric’s background focuses on motion media and dynamic storytelling. He has broad experience with live events and immersive entertainment media focusing on engaging consumers. 

Jessica Gilbert

Operations Manager

Jessica Gilbert

Jessica is the glue that holds Cliffedge together. She oversees company finances, internal communication, and manages our brand ambassador teams. Jessica is a very excited soon-to-be new mom!

Stuart Kendall

Partner & Executive Producer

Stuart Kendall

As Eventuro’s Managing Partner, he insures our impeccable creative work is on-brand, on-budget and on-time. As a Producer & Creative Director, he has successfully activated hundreds of projects for some of Fortune 50’s largest Global brands.

Shannon Peterson

Multimedia Designer

Shannon Peterson

As Eventuro’s Multimedia Designer, Shannon specializes in animation, editing, website content development and creating dynamic Virtual Reality & Augmented Reality experiences. Shannon loves mountain biking and all things outdoors.