By

Angela Karas
Retail Decisions

The State of Retail

The state of retail is a complex situation. Here’s how your brand can experience real results in a challenging retail environment. The media is calling it the retail apocalypse.  Big time retailers J.C Penny, Macy’s, CVS, Payless and others have all taken a hit, filed for bankruptcy, or closed down a sizeable number of their...
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Facebook Community

What We Learned from the Facebook Community Boost Event

Insight and key takeaways from the first stop on the Facebook Community Boost 30-city tour in 2018.  Is it just us, or does Facebook seem like quite the scandal these days? If you haven’t been keeping tabs on trending topics surrounding this social media powerhouse, here’s what you’ve had the (ahem) pleasure of missing out...
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Ecommerce Product Sampling

Preparing for Facebook’s News Feed Changes

Our take on what these Facebook News Feed changes might mean and how we as marketers can address them: For the everyday user, the upcoming Facebook News Feed changes set to roll out in the near feature probably sound like the greatest announcement the social media giant has made in months, especially after falling under...
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Brand Ambassadors

Why Brand Ambassadors are an Asset to Your Company

With observations and insights from a Prairie Farms brand ambassador: The benefit of brand ambassadors isn’t a big secret. Physically getting your product into your consumers’ hands is nothing short of powerful. Purchases are inspired from the moments when people had the chance to interact with your brand. All it takes is one opportunity, one...
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Grow Your Social Media Audience

3 Best Practices for Your Social Media Strategy

Many brands are currently fighting over that coveted top-dog slot as specialists with a savvy social media strategy. They want to post the type of content that will amplify their brand’s presence and make them a game-changer in the long run. Yet, with all the noise being made in the realm of social media and...
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Create a Buyer Persona

How to Create a Buyer Persona to Benefit Your Business

Create a buyer persona to reflect your true consumer – it is essential to your marketing efforts. Buyer personas are similar to an outline or blueprint of your consumer; yet, rather than simply identifying them via demographics, they take a deeper dive into understanding these individuals through their behaviors, interests and motivations. Oftentimes, there’s an...
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Contest Marketing

5 Benefits of Contests for Your Small Business

Contests are a tried-and-true method for getting your small brand noticed. Here are the benefits of contests that are critical to your brand’s success. Consumers are often familiar with the common caveat, “Only one lucky winner!” attached to the official rules of contests they enter. Sure, they might be the one who snags the prize...
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Make your content count

3 Tips on How to Make Your Content Count

Successful brands know the trick to getting their product noticed: make your content count. The bottom line is that content bulks up your brand presence in the digital and social realms. Although that’s basically a given, it’s incredibly important because you’re meeting your consumers where they’re spending a majority of their time. You have exclusive...
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Product Sampling

Reveal Your Brand’s Potential through Product Sampling

From user-generated product reviews to branded viral videos, consumers are inundated with product information on a daily basis. More often than not, consumers readily rely on these resources to act as their best judgment before making a purchase. A quick online search for any product yields infinite results and consumers are suspended in the realm...
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