How to Get Customers into Your Stores: An Insider's Perspective on Retail

It’s that time of year again! The holidays are here, the stores are packed and you may find yourself running around last minute to make sure you have [insert gift item] under the tree.

5 Networking Tips for Small Businesses

A recent TV commercial showed two businessmen sitting next to each other at the airport. One man smiled upon the realization that they were wearing matching ties. He tried to show it off but was ignored…

Beyond a Sign in the Outfield: The Sports Marketing Evolution

While the sports world is changing, marketers and organizations are adapting to the change and finding innovative ways to be a part of the fan experience. Are you in on the Sports Marketing bandwagon?

Being a Face for Change: The Importance of Cause Marketing

“It’s not personal. It’s business.” Most of us have heard this statement before, whether through our own workplace experiences or from watching “The Godfather”…

Turn a Negative Customer Experience into a Positive One

“We are experiencing a heavy volume of phone calls right now.  Please remain patient and stay on the line.  Your call is very important to us.  Our representatives are busy assisting other customers.…

In-Store Retail Promotions Drive Consumer Engagement

“In today’s society, life is hectic and we tend to always be on the run,” says Cliffedge Marketing’s President, Sherri Cliffe.“People are always more open to new ideas when they’re in ‘pause mode’.”

Good Sports Marketing When Your Team is Bad

Developing a winning marketing strategy that can outperform a losing team can seem like a 4th and 20 situation, but remembering these 5 plays could get you the score you need to win!

A Cause Worth Marketing For: Power of the Pink 2014

Pink. Every October this color becomes more than just a reflection of all things sweet and feminine. During breast cancer awareness month, pink is survival. Pink is toughness. Pink is determination.

How Social Media Can Boost Your Marketing

Since promoting brands is kind of our bread and butter, it shouldn’t surprise you that Cliffedge Marketing appreciates the power that social media can bestow upon a business. And, along with our…

Retail Marketing for a Cause: Kid's B.E.E. Healthy 2014

“Don’t forget to eat your vegetables!” “An apple a day keeps the doctor away.” 

These are phrases I heard a lot during my childhood and while I may have secretly placed my veggies on the ledge…