Make a big impact without spending big dollars:
Scrolling through Facebook, a notification pops up reminding you that your local news station or favorite musician just went Live. You click to expand to full screen and watch the juicy comments swiftly surface.
Then you click to view Jimmy Fallon’s recent Late Night #Hashtags clip on YouTube (isn’t that what lunch breaks are for?). Normally, you skip the pre-roll, but this time the witty humor and colorful visuals catch your eye. Your mouse only ever hovers over the “Skip” feature.
Later, while you’re randomly researching Google for fiberglass pools and vinyl liners, you miraculously come across “how-to” instructional videos that walk users through maintenance and proper installation.
No matter what platform you’re on, video content is available, accessible, and created for virtually any topic imaginable.
The Internet, particularly social media, thrives on video content. It’s engaging, entertaining and educational – especially when it’s done the right way. And as a brand, you don’t need top-of-the-line production equipment to create videos that get your point across.
Limited budget? Not to worry. No budget at all? Yep, it can still be done.
And keep in mind that as Facebook changes, organic reach and motionless creative are only going to get left behind. Needless to say, video content is sticking around.
If video content makes sense for your brand to see results like increased engagement, awareness, or sales, then by all means, give it a go!
Work with what you’ve got:
In your initial brainstorms, don’t fear throwing a grandiose content idea into the mix. It’s always easier to trim down a complex idea than amp up a bare bones storyboard. Go big at first and then hone in on a simplified concept. Your video content, whether it’s a one-time effort or ongoing series, should be well within the range of your capabilities.
From the script and the visuals to equipment and editing, make sure you can actually execute your idea.
Depending on the time, resources and skills you have, research and determine the materials you’ll need. Editing software like Windows Movie Maker is free and user-friendly, and Canva is a free graphic design tool. And if you don’t think it’s possible to shoot a quality video on an IPhone, then you must not spend enough time on YouTube.
For Nabisco’s Oreo Dunk Challenge last year, we filmed ourselves tossing Oreo cookies into glasses of Prairie Farms milk all over iconic locations throughout the city of St. Louis– shot in its entirety on an IPhone. And it went viral.
Our simple, easy-to-execute concept became a trending video on YouTube with over 260,000 views throughout the course of the campaign. The video resulted in 1.4 million video impressions overall on social media and in-store displays. And more importantly, 24 Dierbergs locations experienced incremental in-store lift.
Consider value and authenticity:
We started 2018 with a fierce mindset and a fresh new client, Country Bob’s Sauces and Seasonings! Not only do we enjoy their products, but we admire how their authenticity translates so well across all platforms (not to mention in person).
When they create video content to feature recipes using Country Bob’s products, it shows off who they are as individuals and as a company. It’s not necessarily Oscar-worthy material, but it’s humorous and helpful, just like the Country Bob Boys themselves. And because of this, engagement and customer loyalty only continue to increase.
Whether it’s a quick recipe video, Q&A format, or fun video montage, communicate what your brand is all about. Always offer value to each viewer.