No one wants to be the brand that falls behind, which is why keeping an eye on future trends is smart when building a retail strategy for 2022. The pandemic continues to shape shopper behavior and their expectations of the retail experience with trends that account for social distancing and convenience throughout the shopping experience. ...Continue Reading
How does your brand attract attention on the shelves? Retail marketing is highly competitive, and brands who want to succeed need to harness cutting-edge technology to keep ahead in our rapidly changing landscape. Excitingly, consumers readily adopted augmented reality during the pandemic due to being more likely to adopt touch-free experiences into their shopping and...Continue Reading
For most retail brands, the wheels are already spinning on this year’s holiday marketing campaigns. Under normal circumstances, getting a jump on the 4th quarter with seasonal consumer promotions is critical. This year, it’s even more the case as online shopping transactions continue to soar. There is a projected expectation that sales this holiday are...Continue Reading
Have you ever walked into a store and saw a product display that paired everything you needed? For instance, maybe it’s the height of summer and you’re greeted with a BBQ display that features charcoal next to a variety of sauces with hamburger buns and cases of beer resting right beside. That’s not a coincidence....Continue Reading
Have you noticed a shift in the marketing strategy of the most popular and influential retail brands? If not, now is the time to start paying attention to the retail media strategy (and the shopper engagement it receives) of those around you, especially your competitors. Heavy hitters like Amazon and Walmart are putting their considerable...Continue Reading
Retail brands learned some valuable and hard lessons in 2020. (Check out our 2021 Consumer Report to see how COVID transformed shopper behavior.) First, they felt a large amount of pressure to make products available in a safe, fast and contactless way when consumers were faced with the fear of remaining socially distant and avoiding...Continue Reading
Believe it or not, QR code technology has been around for almost a decade. Nevertheless, for as long as QR codes have existed, consumers, marketers and brands have experienced a hot and cold relationship with these two-dimensional boxes. Their goal has always been simple – scan with your phone for easy access to wherever its...Continue Reading
Is your brand making a difference? Are you currently seizing the opportunity to bring awareness and purpose to causes that matter? In today’s retail environment, Cause Marketing strategies are one way to effectively reach your target audience and improve the world at the same time. What is Cause Marketing? Cause marketing is essentially when a...Continue Reading
It goes without saying that retail (like everyone else) has experienced drastic change over the last year. We had to find unique ways to do business – to engage shoppers – to find purpose. Innovation was critical to success for most organizations as they found creative ways to disrupt their normal and create a new...Continue Reading
In the highly competitive, commoditized world of CPG retail, customer engagement is the result of all the customer interactions that set your brand apart. As we emerge from the pandemic and things begin to normalize, it becomes clear how much the retail landscape has changed. As detailed in our Consumer Trends Report, there are 4...Continue Reading
