A food blog is a great way for CPG brands to generate more brand awareness and boost shopper engagement. As experts at firing up the digital marketing tactics of CPG and Retail brands’ overall shopper marketing strategy, Cliffedge Marketing is happy to share how easy it is to kickstart a food blog and take your...Continue Reading
Are you planning an in-store contest or consumer promotion for your brand? Our retail promotions specialists review some of the contesting best practices that have helped popular CPG brands create relevance and drive action with consumers. In-Store Contesting Best Practices When it comes to in-store contesting, simplicity will take you a long way. One of...Continue Reading
Running a retail contest is a great way to drive results and engage with your key customers. If you want your promotional giveaway to be successful, though, consider these 5 retail contest tips that can make the process more efficient and improve outcomes. 5 Tips for Running a Successful Retail Contest 1. Set Your Goals...Continue Reading
In the competitive world of CPG retail, answering one question can help you stand apart: Does it pass the “Who Cares” Test? With an almost endless array of options available at their fingertips, why should consumers consider your brand over another? If your initial reaction is to quote the features of your product (i.e., all...Continue Reading
Cost-Effective Strategies Designed to Move More Product at Retail Good news! Your product is finally in the store, on the shelves, and looking good. You’ve overcome some major hurdles to ensure it makes an impact. Unfortunately, your product can’t do all the talking for you, even if it is amazing (we believe you). You still...Continue Reading
Successful brands know the trick to getting their product noticed: make your content count. The bottom line is that content bulks up your brand presence in the digital and social realms. Although that’s basically a given, it’s incredibly important because you’re meeting your consumers where they spend a majority of their time. You have exclusive...Continue Reading
While you’re hard at work trying to check people off of your holiday gift list, retailers are hard at work trying to engage you in-store. How do they do it? We recently interviewed a category manager with over 40 years of experience in retail merchandising and promotions for some industry insights. How to Motivate Consumer...Continue Reading
Running contests and sweepstakes on your brand’s social media is a great way to interact with your customers, promote your products, associate your brand with a cause, elevate your brand identity, and, of course, grow your social media audience. Any social media contest should always be defined by the 5 Ps: Proper Planning Prevents Poor...Continue Reading
Social Media is typically a grapple for attention with your audience, whether they be your friends, family or customers. And as brands step over the tripwires of politics, fake news and unsolicited food pics, one strategy tends to cut through the clutter and engage the base: contests. Brands who do contest marketing effectively know that...Continue Reading
As a CPG brand, your team is constantly trying to come up with a killer new consumer promotions strategy to increase sales and shopper engagement. Often, this leads brands to consider a sweepstakes or contesting option. Formally known as Contest Marketing, this is a great way to generate excitement and activity around your brand message,...Continue Reading
