Supporting a good cause generates 33% average lift for national brands

HELPING A RETAILER SUPPORT A GOOD CAUSE IS A WIN FOR THE COMMUNITY, THE RETAILER, AND THE VENDOR

CASE STUDY HIGHLIGHTS

Client: Various national brands in Walmart

Challenge: Offer value for a retail partner to encourage additional product buy-in

Solution: Align multiple brands around the retailer’s preferred charity with a turnkey program

Results: To date, over $1 million has been donated to Children’s Miracle Network with vendors experiencing a 33% average incremental in-store lift

CHALLENGE:

National brands such as Johnson & Johnson, Kraft Heinz, Nabisco, Anhueser-Busch and others sought to earn incremental display space in-store and create value for their retailer partner, Walmart.

SOLUTION:

We aligned complementary brands around a key Walmart initiative, Children’s Miracle Network, rather than compete with brands leading their own individual programs. The Chipping in for Children program included:

In-store activation, social media, and email campaigns to support the cause
Cooperative fundraising that supported Children’s Miracle Network on behalf of Walmart
Coordination of charity golf tournaments bringing together local community businesses
Strengthened Walmart’s connection to local communities by allocating charitable proceeds to Children’s Miracle Network affiliated hospitals

RESULTS:

To date, the initiative has raised over $1 million for Children’s Miracle Network hospitals across the country
Participating vendor partners saw an average incremental in-store lift above 33%