Interactive signage drives in-store engagement 489%

ENTRIES INTO RITZ'S HERITAGE RETAIL MARKETING PROGRAM HAD BEEN DROPPING ANNUALLY, SO THEY LOOKED TO CLIFFEDGE TO INCREASE PARTICIPATION.

CASE STUDY HIGHLIGHTS

Client: Ritz

Challenge: Increase entries in the Family of the Game in-store sweepstakes featuring Ritz and the St. Louis Cardinals

Solution: Create enhanced in-store signage and simplify the entry method

Results: 489% increase in entries year-over-year

CHALLENGE:

After years of running tear pad-based contests, Ritz’s annual retail promotion with the St. Louis Cardinals experienced a steady decline in entries. They sought to reenergize the program and ultimately increase participation.

SOLUTION:

To rebuild excitement, we replaced the tear pads with engaging in-store displays that leveraged the popularity of the St. Louis Cardinals’ mascot, Fredbird. More importantly, we refreshed the entry method to a simple text-to-win format.