GIVE CONSUMERS A REASON TO BUY

Marketing and Promotions for CPG and Retail Brands

Across the entire buyer’s journey, we work as an extension of your team to design and deliver the targeted services and solutions necessary to engage shoppers in-store and online and create relevance with your products.

Shopper Marketing Funnel

Understanding the Shopper Marketing Methodology

Shopper Marketing pursues shopper engagement across the entire path-to-purchase via targeted, relevant marketing tactics. From up-front strategy to ongoing consultation to full-service management, Cliffedge Marketing packs over two decades of experience and expertise into each Shopper Marketing partnership. See how we design for today’s complex retail environment and your big brand goals.  

Add Value to Your Brand with these Services

Retail Marketing

Sales Promotions

eCommerce Marketing & Sales

Retailtainment Events

Co-Marketing Partnerships 

Activation

Consumer Promotions

Digital Campaigns

Experiential 

Sports Partnerships 

Content and Creative

Motion Media & Animation

Ad Strategy

Product Photography 

AR & VR Experiences

Branding

Social & Digital Content

Package Design

 Strategy & Positioning 

Community Management 

Engage Shoppers Across the Buyer Journey

Excite

In-store, online, and across communities, we attract your target consumer through unique experiences and compelling creative.

Immerse

We invite consumers to authentically engage with your brand, moving them from indifference to interest at the point of purchase.

Convert

Ultimately our efforts are designed to elevate your brand and motivate consumers to take action where it matters most.

Shopper Marketing Tactics to Motivate Consumer Action

CONSUMER PROMOTIONS

Custom-built promotions and contest marketing experiences that drive incremental lift, add value for your retail partners, and maximize ROI.

LEARN ABOUT CONSUMER PROMOTIONS

DIGITAL MARKETING

Full-service digital marketing solutions designed specially for CPG brands looking to engage shoppers across their website, creative, social media and more.

EXPLORE DIGITAL MARKETING 

CAUSE MARKETING

Purposeful programs that connect with consumers across a variety of give-back initiatives that make a difference in the community and in your sales.

EXPLORE CAUSE MARKETING

PARTNERSHIP MARKETING

Partnerships and cross-promotions that align your brand with like-minded businesses and products that build brand equity and drive results. 

EXPLORE PARTNERSHIP MARKETING

Free Consultation:

Looking for creative ways to elevate your brand at store-level? Let’s chat!