Cause Marketing

Increase sales while making a difference in the community.

We help brands establish win-win partnerships with worthwhile causes. Using a proven retail framework, we develop and implement feel-good programs that boost sales and make a difference in the community.

The benefit to your brand

According a Cone Communications study, corporate social responsibility (CSR) is increasingly important to consumers and a major influence in their decision making. Here’s a peek at how today’s consumer views social responsibility:

  • More than eight-in-10 consider CSR when deciding what to buy or where to shop (87%) and which products and services to recommend to others (85%)
  • 93% will be more loyal to the company (i.e., continue buying products or services)
  • 91% of global consumers are likely to switch brands to one that supports a good cause, given similar price and quality

Cause Marketing 

Our retail-focused approach has generated more than 2 million dollars in charitable funds, while delivering in-store returns as high as 33%. We help brands and charities align with services that include:

  • Strategic Alignment & Partnership Planning
  • Contract Negotiation
  • Content & Creative support
  • Retailer Programming 
  • Execution & Management

 

Start with a FREE 1-page proposal

A great way to make sure we are the right fit for your business, your 1-sheeter includes:

  • Creative concept
  • Consumer engagement tactics
  • High-level marketing strategy
  • Recommended Cliffedge services
  • Estimated activation budget