Digital Marketing

Full-service digital marketing solutions designed specifically for CPG brands

We combine attention-grabbing creative with highly-targeted marketing strategies to engage shoppers across your website, social media, 3rd party retail sites, and more. 

SEO and Content Development

Content (with the help of search engine optimization) plays a critical role in attracting potential customers to your brand at each stage of the buyer’s journey. Across the awareness, consideration and conversion stages, we set up and manage these content development services:

  • Buyer Persona Development
  • Social Content Creation & Strategy
  • Social Publishing & Community Management 
  • On-Page & Technical SEO & Keyword Research
campaign management

Campaign Management 

To complement your shopper marketing strategy, Cliffedge executes multi-channel digital media campaigns that engage the right consumer, at the right time, with the right message. 

  • Paid Ad Campaigns
  • Content Asset Creation
  • Contesting Programs
  • Database Building
  • Email & Remarketing 

 

eCommerce Management 

Looking to drive more sales online? Our experts use consumer data and analytics to create a sustainable sales process across your website, social media, D2C platform, and 3rd party retail sites.

  • Conversion Path Optimization
  • Paid Ad Campaigns 
  • CTAs and Customer Incentives
  • Retargeting & Remarketing 
  • Customer Service Management 

 

website development

Website Design and Development 

Your website is your brand’s digital storefront. Our experts design and build the best digital doorway to engage your audience and drive revenue. 

  • Responsive Web Design & Development
  • Copywriting & Keyword Optimization
  • User Experience & Conversion Path
  • Brand Identity, Messaging & Logo Design

 

Data and Analysis 

We take the guesswork out of marketing by compiling and analyzing the data around your shopper marketing efforts. Our approach helps you make data-driven decisions based on robust reporting, analytics and insights:

  • Web UX & Traffic Analytics
  • Pipeline Management 
  • Sales Enablement 
  • Regular Performance Reviews

 

Start with a FREE 1-page proposal

A great way to make sure we are the right fit for your business, your 1-sheeter includes:

  • Creative concept
  • Consumer engagement tactics
  • High-level marketing strategy
  • Recommended Cliffedge services
  • Estimated activation budget