We deliver an all-in-one retail & shopper marketing solution for CPG brands looking to scale their business. In-store, online, and in the community, we help our partners create exciting consumer experiences that move product in retail.
National brands usually have a shopper marketing department to plan and execute retailer specific consumer marketing programs. At Cliffedge, we’ve taken that marketing framework and reworked it to provide a plug-and-play resource for today’s growing brands.
As retail grows increasingly complex, it’s important to have a solid strategy to create relevance with your target shopper and align with your retail partners. Our Playbook is a 3-4-week consultation that culminates in the creation of a retail & shopper marketing action plan you can use internally or outsource as needed.
We act as your strategy team, helping navigate an array of consumer touch points and guiding the development and implementation of programs that complement your existing shelf promotions. Along the way, we’ll coach your team with insights, processes, best practices, and recommendations learned from our 20 years in the industry.
For brands looking for a full-service solution, Cliffedge can oversee a range of execution and management services that include positioning, eCommerce & website optimization, digital marketing & promotions, customer engagement, and sales funnel management.