Insights and Resources

Featured Resource

Immerse Shoppers in Engaging Experiences!

This Brand Experience Guide takes marketing results further with insights into:

The benefits of building a better shopper experience
Creative ways to engage consumers today
Quick improvements to make on your existing brand experience strategy
3 tactical ways to execute brand experiences
A self-assessment quiz to reshape your path to purchase

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eBooks and Guides

Jump Start your Sales Velocity!

Learn how to create a consumer marketing campaign that boosts visibility and sales.

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Shopper Marketing Strategy: A Guide for CPG Brands

Learn how to create an effective shopper marketing strategy for your CPG brand.

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The Consumer Promotions Checklist

10 tips and techniques for engaging consumers at retail.

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The 5 Core Elements of Shopper Marketing

The common elements that set brands apart and prove crucial to success at retail.

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Contest Marketing 101

Discover how to use sweepstakes and contesting strategies to grow your audience and your brand.

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How to Grow In-Store Sales with Digital Marketing

Learn how to enhance your trade marketing efforts and target consumers.

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The Blog

Rethinking CPG Marketing: 4 Principles to Stay Competitive and Relevant in 2025 and Beyond

It’s time for CPG marketing professionals to take a step back and rethink their approach. More has changed in retail over the last 2 years...

5 Emerging Trends in CPG Food & Beverage

Staying on top of trends in your category is essential for staying relevant. While you should always remain true to your brand, evolving to meet...

6 CPG Marketing Tactics Successful Brands Will Use in 2025

In-store screens, pickup sampling, delivery, oh my. There’s lots of new innovations happening around retail grocery which often leaves brands wondering – where do I...

Stand Out In Retail With Strong Brand Positioning

CPG brands often grapple with a crucial question when it comes to retail: “In a sea of similar products, how can consumers be convinced to...

Zero Moment of Truth: How Shopper Marketing Drives Purchase Decisions

Imagine your teenage daughter decides to become a vegetarian. This requires adding some new food to your weekly shopping list to accommodate her preferences, and...

The Current State of Retail Media

Retail Media was once a “nice-to” for brands – an extra channel that was worth exploring, but wasn’t a necessary addition to their marketing plan....

The Impact of AI on Retail for CPG Brands

AI is here to stay, and brands must adapt or die. If you want proof, look no further than Mondelez International, which is rolling out...

Retail Marketing Strategy: The Ultimate Guide for CPG Brands

Retail grocery has changed a lot over the last couple of years and many brands are struggling to keep pace. As the industry continues to...

How Performance Marketing Leads to Data-Driven Sales For Your CPG Brand

The retail industry has changed tremendously over the past decade, with 2021 being a tipping point. Case in point: Amazon officially became the world’s top...