Insights and Resources

Featured Resource

Immerse Shoppers in Engaging Experiences!

This Brand Experience Guide takes marketing results further with insights into:

  • The benefits of building a better shopper experience
  • Creative ways to engage consumers today
  • Quick improvements to make on your existing brand experience strategy 
  • 3 tactical ways to execute brand experiences
  • A self-assessment quiz to reshape your path to purchase

eBooks and Guides

Jump Start your Sales Velocity!

Learn how to create a consumer marketing campaign that boosts visibility and sales.

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Shopper Marketing Strategy: A Guide for CPG Brands

Learn how to create an effective shopper marketing strategy for your CPG brand.

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The Consumer Promotions Checklist

10 tips and techniques for engaging consumers at retail. 

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The 5 Core Elements of Shopper Marketing 

The common elements that set brands apart and prove crucial to success at retail.

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Contest Marketing 101

Discover how to use sweepstakes and contesting strategies to grow your audience and your brand.

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How to Grow In-Store Sales with Digital Marketing

Learn how to enhance your trade marketing efforts and target consumers.

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The Blog

The Current State of Retail Media

Retail Media was once a “nice-to” for brands – an extra channel that was worth exploring, but wasn’t a necessary addition to their marketing plan....
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The Impact of AI on Retail for CPG Brands

AI is here to stay, and brands must adapt or die. If you want proof, look no further than Mondelez International, which is rolling out...
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Ultimate Retail Marketing Strategy Guide for CPG Brands

Retail grocery has changed a lot over the last couple of years and many brands are struggling to keep pace. As the industry continues to...
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How Performance Marketing Leads to Data-Driven Sales For Your CPG Brand

The retail industry has changed tremendously over the past decade, with 2021 being a tipping point. Case in point: Amazon officially became the world’s top...
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Unlock the Secrets of Consumer Behavior with User Journey Maps

Do you know the “why” behind your shoppers’ behavior?  If you want your brand to stand out in the minds of consumers, the key is...
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Everything You Need to Know About Customer Data: Types, Collection and Analysis Strategies

There’s a really good chance you have a treasure trove of insights to propel your sales, and it’s right in front of you! So, the...
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The Importance of Leading with Authenticity in Your Content Strategy

Authenticity isn’t just a buzzword—it’s the cornerstone of connection between consumer packaged goods (CPG) brands and their audiences. As a Content Marketing Coordinator at Cliffedge...
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Develop a Stand Out Digital Marketing Strategy as a CPG Brand

As the consumer packaged goods market changes, businesses will need to change their strategies, too. Digital shopper marketing can help companies reach larger audiences, gain...
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The Account-by-Account Approach to Retail Marketing

Getting your product on the shelf is a challenge. Moving your product off is another. Once you’ve secured distribution with a retailer, you need to...
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