The Cliffedge Blog

How to Create a Social Media Calendar for Your Brand

As you grow your brand presence and seek a smarter way to engage and interact with your customers, a social media calendar for CPG brands is essential. Beyond just keeping your content organized and accessible across your entire social footprint, we examine the ways social media calendars elevate the marketing efforts of food and beverage...

November 12, 2020ByAngela KarasInBlog

The 3 Keys to Marketing a Food and Beverage Brand

The first step to building your Food and Beverage marketing strategy and selling more products via retail is to focus on your digital marketing strengths and weaknesses. By utilizing cost-efficient ways to connect with consumers, you’ll achieve the engagement and ROI necessary to grow your brand. And while there’s no “one-size-fits-all” solution, our experience as...

November 10, 2020ByRyan CliffeInBlog

The Do’s and Don’ts of CPG Sports Sponsorships

Investing in a sports sponsorship is a great option for brands seeking to create instant equity within a market. Not only does this show that you’re supporting the hometown team, but you’re also tapping into your customers’ passion via sports marketing. This leads to greater interest in your brand and engagement from your customers just...

November 3, 2020ByPeter CartierInBlog

Cause Marketing is a Win-Win-Win for Retail Brands

Supporting a good cause is the right move for your brand at several levels. Not only will Cause Marketing ultimately help consumers connect your company to purpose, it also directly serves the cause you’re supporting in the first place. In our experience as a cause marketing agency, we’ve found that consumer promotions featuring cause marketing...

November 2, 2020ByPeter CartierInBlog

2021 Retail Marketing Budget Planning

It’s Time to Invest in Digital! It’s that season again – where leaves are falling and budgets are calling. Yes, as you prepare your retail marketing budget for the upcoming year and plan for a successful 2021 shopper marketing strategy, it’s essential to invest in digital. Digital marketing has proven the best way to improve...

October 8, 2020ByPeter CartierInBlog

Turn a Negative Customer Experience into a Positive One

Why the Customer Experience matters so much to your business: “We are currently experiencing a heavy volume of calls. Please stay on the line as we reroute an obscene amount of calls to the inappropriate department, leaving most of you on hold even longer than you were initially, and, more often than not, just disconnecting...

September 29, 2020ByPeter CartierInBlog

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