The Cliffedge Blog

Adding AR in Your Retail Marketing Campaign

How to Effectively Add AR Into Your Retail Marketing Campaign

What do popular brand applications like FlightRadar24, Snapchat and Pokemon Go! have in common? They introduced the world to a targeted, clever use of Augmented Reality and proved it’s an effective way to engage their core audience. So, now that augmented reality has been introduced to the masses, how are you embracing this technology to...

September 22, 2020ByPeter CartierInBlog

Hiring a Retail Marketing Agency Vs. Staying In-House

When your retail marketing strategy has the definitive goal of realizing the best ROI possible, the everlasting debate arises: should you pack your team with in-house professionals or outsource the work to a retail marketing agency? The pros and cons are quite a bit to chew on, but the impact can be significant. Look at...

September 10, 2020ByPeter CartierInBlog

3 Keys to an Effective Consumer Promotion

When Cliffedge first started in 2001, driving incremental sales through a consumer promotion was pretty straightforward. All you needed was a shelf-talker, an entry pad, a giveaway, a radio buy, and voilà, incremental sales! Fast-forward to today; however, and things have changed. A lot. The number of touchpoints and purchase options available to consumers has...

August 26, 2020ByRyan CliffeInBlog

A Brief Introduction to SEO

SEO tips and tricks implemented effectively on your website work to improve organic search engine rankings, helping you generate more qualified leads. What is SEO? Whether or not you’re confident in your response to this question, there is no better time than now to revisit the answer. Tactics to tackle SEO change constantly, so let’s...

August 3, 2020ByAngela KarasInBlog

4 Things to Know Before Starting a Marketing Campaign

Great news! The Marketing Department just got some money behind it and you’re ready to fire on all cylinders with the marketing campaign to end all marketing campaigns. Something that will blow the competition away and cause the boss to shower praise on you and your team every time you strut through the hallways! Stop....

July 21, 2020ByColin ListnerInBlog

How to Grow Your Social Media Audience

“How do I get more social media followers?” Fan acquisition can become a tricky game. How do you get more people to listen to your message on your preferred social network? What types of content build brand loyalty and encourage engagement? How can you tell if fan engagement is authentic? Quality over quantity is key....

July 8, 2020ByColin ListnerInBlog

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