The Cliffedge Blog

Scale Your Retail Brand with Consumer Promotions

At its heart, scaling your retail brand means growing your customer base.  We’ve covered this before in our shopping marketing strategy guide, but the issue that most brands face is that the traditional framework being used for retail has little impact on actually helping you establish relevance with your customers. Short-term sales might be boosted...
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The Personalized, Omnichannel Retail Approach to Shopper Marketing

Many CPG brands adopt shopper marketing strategies that focus on the in-store marketing side of the consumer journey. However, brands can be doing a lot more to influence the behavior of shoppers beyond displays, promotions and packaging. To be clear, shopper marketing is not exactly the same as consumer marketing, even though there are overlaps....
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Improve Sales Velocity and Move More Products Off the Shelf

Looking to move more of your products from shelves into carts? Once you acquire a distribution agreement for a food and beverage product, the hard part is now getting your product off the shelves. So, how do shopper marketing brands get folks to purchase their product? It’s crucial for CPG brands to improve sales velocity...
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Comparing Remarketing vs. Retargeting for Your Retail Brand

When considering the digital marketing strategies available to your retail brand, it’s important to keep in mind that one of the best bets is to re-engage people who have already shown interest in your brand. To accomplish this, we often recommend remarketing and/or retargeting tactics. These two digital marketing tactics may have some similarities, as...
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The Key Content Marketing Performance Metrics for CPG Brands

When it comes to shopper marketing for CPG brands, understanding your content performance metrics is almost as important as the content itself. Without performance metrics, you’ll have no idea whether or not the content you’re creating or the digital marketing strategy you’re following is actually making an impact on your bottom line. Measuring and monitoring...
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How to Improve Your Content Marketing Strategy for CPG Brands

If storytelling is the best way to connect with someone, content marketing is the tactic brands use to make their business more relatable and useful so they can connect with their consumers in an authentic way. Essentially, making your content marketing strategy count is less about your brand, product and services and more about your...
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