The Cliffedge Blog

Cross-Merchandising 101: Your Guide to Driving Retail Sales

Have you ever walked into a store and saw a product display that paired everything you needed? For instance, maybe it’s the height of summer and you’re greeted with a BBQ display that features charcoal next to a variety of sauces with hamburger buns and cases of beer resting right beside. That’s not a coincidence....
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An Introduction to a High-Performing Retail Media Strategy

Have you noticed a shift in the marketing strategy of the most popular and influential retail brands? If not, now is the time to start paying attention to the retail media strategy (and the shopper engagement it receives) of those around you, especially your competitors. Heavy hitters like Amazon and Walmart are putting their considerable...
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The Future of Retail is Augmented Reality

Retail brands learned some valuable and hard lessons in 2020. (Check out our 2021 Consumer Report to see how COVID transformed shopper behavior.)  First, they felt a large amount of pressure to make products available in a safe, fast and contactless way when consumers were faced with the fear of remaining socially distant and avoiding...
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Why the QR Code Belongs in Your Retail Marketing

Believe it or not, QR code technology has been around for almost a decade.  Nevertheless, for as long as QR codes have existed, consumers, marketers and brands have experienced a hot and cold relationship with these two-dimensional boxes.  Their goal has always been simple –  scan with your phone for easy access to wherever its...
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5 Benefits of Using a Cause Marketing Strategy in Retail

Is your brand making a difference? Are you currently seizing the opportunity to bring awareness and purpose to causes that matter? In today’s retail environment, Cause Marketing strategies are one way to effectively reach your target audience and improve the world at the same time. What is Cause Marketing? Cause marketing is essentially when a...
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Cause Marketing Trends for Retail Brands in 2021

It goes without saying that retail (like everyone else) has experienced drastic change over the last year. We had to find unique ways to do business – to engage shoppers – to find purpose. Innovation was critical to success for most organizations as they found creative ways to disrupt their normal and create a new...
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