The Cliffedge Blog

Read up on the dynamic online and offline strategies that will help grow your CPG brand in our shopper marketing blog.
Social Media Calendar

How to Create a Social Media Calendar for Your Brand

As you grow your brand presence and seek a smarter way to engage and interact with your customers, a social media calendar for CPG brands is essential.  Beyond just keeping your content organized and accessible across your entire social footprint, we examine the ways social media calendars elevate the marketing efforts of food and beverage...
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3 Keys to Marketing a Food and Beverage Brand

The 3 Keys to Marketing a Food and Beverage Brand

The first step to building your Food and Beverage marketing strategy and selling more products via retail is to focus on your digital marketing strengths and weaknesses. By utilizing cost-efficient ways to connect with consumers, you’ll achieve the engagement and ROI necessary to grow your brand.  And while there’s no “one-size-fits-all” solution, our experience as...
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Eckert's Sport Partnership; Sports Sponsorships

The Do’s and Don’ts of CPG Sports Sponsorships

Investing in a sports sponsorship is a great option for brands seeking to create instant equity within a market. Not only does this show that you’re supporting the hometown team, but you’re also tapping into your customers’ passion via sports marketing. This leads to greater interest in your brand and engagement from your customers just...
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Cause Marketing

Cause Marketing is a Win-Win-Win for Retail Brands

Supporting a good cause is the right move for your brand at several levels. Not only will Cause Marketing ultimately help consumers connect your company to purpose, it also directly serves the cause you’re supporting in the first place.  In our experience as a cause marketing agency, we’ve found that consumer promotions featuring cause marketing...
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