The Cliffedge Blog

The Cost and Considerations of a Multichannel Shopper Marketing Campaign

One thing is certain: Your multichannel shopper marketing campaign is an investment worth making. But how do you budget for a shopper marketing campaign or consumer promotion? Today, about 73% of customers use multiple channels during their shopping journey, according to the Harvard Business Review. For grocery brands and retail marketers, reaching these consumers effectively...
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Understanding the Challenges CPG Brands Face with Retail Media

The world of retail advertising has been turned on its head with its ever-changing, complex digital landscape. Today, CPG brands face new, unique challenges in how they support their products through advertising across multiple retailers. But within this complexity lies opportunity. While social media can be a powerful tool, many regional grocery brands are turning...
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How to Win Over a Retailer and Promote Your Product In-Store

As a brand, you understand the importance of running promotions to boost sales. However, before you can successfully promote your campaign at retail, you need to convince the retailer that your campaign will provide a return on investment (ROI) for all involved.  Luckily, the right pitch can make it hard for the retailer to say...
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When Should You Hire A Shopper Marketing Agency?

Grocery brands can gain a competitive edge by implementing strategic shopper marketing tactics that drive sales and increase brand awareness. The problem: These same brands rarely know what marketing moves to make and when. A shopper marketing agency has a wealth of expertise and experience on their side to help grocery brands navigate this complicated retail...
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What Makes a Shopper Marketing Agency a Good Choice?

Developing an effective grocery brand strategy today is easier said than done—even when you have a superb product and loyal consumers.  Today’s CPG (Consumer Packaged Goods) space is more crowded than ever, and today’s shoppers have more information competing for their attention in more places than ever. With such a landscape, it makes sense to...
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Why The Scientific Method is Key to Shopper Marketing Success

The scientific method is an objective, problem-solving approach that involves establishing facts and drawing informed conclusions through careful testing and analysis. The process requires you to observe, conduct research and form a hypothesis about a problem, which you’re probably already doing in your retail marketing campaigns. While making observations and tailoring a campaign to help...
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