The Cliffedge Blog

Read up on the dynamic online and offline strategies that will help grow your CPG brand in our shopper marketing blog.
Retail Decisions

The State of Retail

The state of retail is a complex situation. Here’s how your brand can experience real results in a challenging retail environment. The media is calling it the retail apocalypse.  Big time retailers J.C Penny, Macy’s, CVS, Payless and others have all taken a hit, filed for bankruptcy, or closed down a sizeable number of their...
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Facebook Community

What We Learned from the Facebook Community Boost Event

Insight and key takeaways from the first stop on the Facebook Community Boost 30-city tour in 2018.  Is it just us, or does Facebook seem like quite the scandal these days? If you haven’t been keeping tabs on trending topics surrounding this social media powerhouse, here’s what you’ve had the (ahem) pleasure of missing out...
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Ecommerce Product Sampling

Preparing for Facebook’s News Feed Changes

Our take on what these Facebook News Feed changes might mean and how we as marketers can address them: For the everyday user, the upcoming Facebook News Feed changes set to roll out in the near feature probably sound like the greatest announcement the social media giant has made in months, especially after falling under...
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Brand Ambassadors

Why Brand Ambassadors are an Asset to Your Company

With observations and insights from a Prairie Farms brand ambassador: The benefit of brand ambassadors isn’t a big secret. Physically getting your product into your consumers’ hands is nothing short of powerful. Purchases are inspired from the moments when people had the chance to interact with your brand. All it takes is one opportunity, one...
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