The Cliffedge Blog

Read up on the dynamic online and offline strategies that will help grow your CPG brand in our shopper marketing blog.
Pass the 'Who Cares?' Test with Consumers

The “Who Cares” Test

In the competitive world of CPG retail, answering one question can help you stand apart: Does it pass the “Who Cares”  Test? With an almost endless array of options available at their fingertips, why should consumers consider your brand over another? If your initial reaction is to quote the features of your product (i.e., all...
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Grocery Shopping Ideas

How to Get Your Product Off the Shelf

Cost-Effective Strategies Designed to Move More Product at Retail Good news! Your product is finally in the store, on the shelves, and looking good. You’ve overcome some major hurdles to ensure it makes an impact. Unfortunately, your product can’t do all the talking for you, even if it is amazing (we believe you). You still...
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How to Make Your Content Count

3 Tips on How to Make Your Content Count

Successful brands know the trick to getting their product noticed: make your content count. The bottom line is that content bulks up your brand presence in the digital and social realms. Although that’s basically a given, it’s incredibly important because you’re meeting your consumers where they spend a majority of their time. You have exclusive...
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Interview with a Category Manager

Retail Marketing 101: An Interview with a Category Manager

While you’re hard at work trying to check people off of your holiday gift list, retailers are hard at work trying to engage you in-store. How do they do it? We recently interviewed a category manager with over 40 years of experience in retail merchandising and promotions for some industry insights. How to Motivate Consumer...
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