The Cliffedge Blog

Improve Consumer Engagement with the KISS Method (Keep It Stupid Simple)

CPG business owners are constantly sold the next best strategy to capture consumer attention. With changing algorithms and the evolving nature of retail, it can be tempting to fall into the trap of shiny-object-syndrome. However, oftentimes when it comes to consumer engagement, the fundamentals of shopper marketing make the biggest impact. With 22 years of...

June 13, 2023ByRyan CliffeInBlog

How to Set Up a Retail Media Campaign to Maximize ROI for Grocery Brands.

What makes a shopper marketing campaign effective? With ROI as a north star, we consider campaigns successful when they stand out in a competitive landscape and provide brand visibility, drive engagement or purchases and increase customer loyalty. So, how do we get from a blank sheet of paper to implementing the appropriate retail media tactics...

June 1, 2023ByNichole KennellyInBlog

What is retail media? Benefits, challenges, and best practices.

Standing out and capturing the attention of consumers is more challenging than ever for brands competing in today’s advertising landscape, yet one area still presents a significant, growing opportunity for CPG brands to win hearts and minds: retail media. Why do grocery brands need a retail media strategy? Simply put – to grow! Think of...

May 23, 2023ByRyan CliffeInBlog

What Results Can You Expect from Shopper Marketing?

Welcome to the world of shopper marketing, where retail magic happens and consumer decisions transform into tangible results. So, how do you turn your marketing strategies into buyer-focused, brand-building results? Shopper marketing focuses on (you guessed it) the shopper, taking a close look at their interests and behaviors, then following them along their entire path...

April 20, 2023ByRyan CliffeInBlog

The Cost and Considerations of a Multichannel Shopper Marketing Campaign

One thing is certain: Your multichannel shopper marketing campaign is an investment worth making. But how do you budget for a shopper marketing campaign or consumer promotion? Today, about 73% of customers use multiple channels during their shopping journey, according to the Harvard Business Review. For grocery brands and retail marketers, reaching these consumers effectively...

March 31, 2023ByNichole KennellyInBlog

Understanding the Challenges CPG Brands Face with Retail Media

The world of retail advertising has been turned on its head with its ever-changing, complex digital landscape. Today, CPG brands face new, unique challenges in how they support their products through advertising across multiple retailers. But within this complexity lies opportunity. While social media can be a powerful tool, many regional grocery brands are turning...

March 20, 2023ByAlexandra MckenneyInBlog

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