The Cliffedge Blog

Read up on the dynamic online and offline strategies that will help grow your CPG brand in our shopper marketing blog.
Product Sampling

Reveal Your Brand’s Potential through Product Sampling

From user-generated product reviews to branded viral videos, consumers are inundated with product information on a daily basis. More often than not, consumers readily rely on these resources to act as their best judgment before making a purchase. A quick online search for any product yields infinite results and consumers are suspended in the realm...
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