BRAND ACTIVATION

Boost market share by elevating the way consumers engage with your brand.

Consumers demand more from the brands they purchase.

With no shortage of purchase options, a better informed, better connected consumer holds more power than ever at retail. Consequently, shoppers increasingly seek out brands that offer more value in the form of convenience, customization and a seamless buying experience.

To get a leg up in this battle for grocery dollars, effective brands need to re-imagine how and where they engage consumers to establish an interconnected retail experience.

Areas of Expertise

Our approach focuses on motivating consumers to take action at key points in their buying cycle, while showcasing the value your product offers over another.

Consumer Promotions and Digital Contesting

  • Fully customizable online and in-store promotions
    • Designed to drive incremental sales and grow your database
    • Microsite development, creative design, and promotional support 
    • Legally compliant rules and regulations 
    • Winner selection, notification, and prize fulfillment 
    • Database building and re-marketing 

Experiential Marketing  

  • Strategy and concept development
  • Seamless experiences that blend digital and physical retail elements and incorporate the creative use of technology
  • Hands-off execution supported by our team of brand ambassadors
  • Sampling and data capture
  • Post-activation reporting
  • Photography and video production

Sports Partnerships

  • Partnerships designed to support brands at retail 
    • Strategy, planning, and management 
    • Contract negotiation
    • Rights Procurement & Licensing Agreements
    • Execution & management
    • Creative support

BOOST ENGAGEMENT AND BUILD YOUR DATABASE