BRAND ACTIVATION

Build a sales-focused engagement strategy for your growing CPG brand.

Increase your impact at the store level.

Your brand’s engagement strategy has a major influence over what consumers buy at grocery. 

But engaging shoppers on the right platforms can be a daunting task. Oftentimes, your brand’s reach is limited (literally) by your physical distribution in brick-and-mortar stores.

And we don’t like limitations.

To grow effectively, brands need a seamless customer experience that blurs the lines between online and offline retail. 

Our Services

Cliffedge Marketing’s approach focuses on motivating consumers to take action at key points in their buying cycle, while showcasing the value your product offers over another.

Contests and Promotions  

Generate excitement around your brand and drive consumers to take action through fully customizable sweepstakes. 

  • Creative design and promotional support 
  • Legally compliant rules and regulations 
  • Winner selection and notification 
  • Prize fulfillment 
  • Database building and remarketing opportunities 

Online and Offline Sales Support

Align your sales and marketing efforts with engagement that inspires action and grows your brand.

  • Access our team of strategists, copywriters, and producers who create content that supports your entire online footprint: social, web, eCommerce, and email
  • Target your ideal consumer with relevant, cost-conscious ads
  • Convert followers into sales opportunities
  • Our approach emphasizes database and email marketing to support both online and offline efforts
  • Enable more informed decision-making with data and consultation

Sports Partnerships

Take advantage of a sports team’s large, passionate fan base to drive awareness, sample products and support your in-store efforts.

Consider us your liaison to advise on your options, set expectations and develop a goal-oriented program with your preferred team partner.

  • Strategic Planning
  • Contract Negotiation
  • Rights Procurement & Licensing Agreements
  • Execution & Management
  • Creative Support 

READY TO GET STARTED?