Build a sales-focused online strategy for your growing CPG brand.

Shopper Engagement Goes Digital

Your brand’s digital strategy has a major influence over what consumers buy at grocery. 

But engaging shoppers on the right digital platforms can be a daunting task. Plus, your brand’s reach is limited (literally) by your physical distribution in brick-and-mortar stores.

And we don’t like limitations.

To grow effectively, brands need a seamless customer experience that blurs the lines between online and offline retail. 

Our Digital Services

Cliffedge Marketing’s approach focuses on motivating consumers to take action at key points in their buying cycle, while showcasing the value your product offers over another.

Contests and Promotions  

Generate excitement around your brand and drive consumers to take action through fully customizable sweepstakes. 

  • Creative design and promotional support 
  • Legally compliant rules and regulations 
  • Winner selection and notification 
  • Prize fulfillment 
  • Database building and remarketing opportunities 

eCommerce Management

Best suited for small and mid-size brands, this ongoing program maximizes your online sales funnel and emphasizes sustainable growth.  

  • Managing & maintaining your D2C sales platform, including third-party eCommerce sites
  • Targeting your ideal consumers with relevant, cost-conscious ads  
  • Converting followers into sales opportunities 
  • Designing content that inspires consumer action 
  • Enabling more informed decision-making with data and consultation 

Content Strategy and Development 

Our custom content solutions support CPG brands at retail. 

  • Ongoing content planning and development program 
  • Access to a team of strategists, copywriters and producers who help you establish a consistent, creative online presence focused on driving sales 
  • High-quality visuals and storytelling with our in-house production team 
  • Recipe development and food imagery through our extensive network of chefs and food stylists