Executing a digital contest successfully produces a positive experience for your audience and maximum results for your brand. From creating the concept and writing the rules to winner selection and prize fulfillment, digital contesting is all about organization, creativity, and promotion. Executed effectively, contests remain a great vehicle for generating consumer engagement, driving website traffic,...Continue Reading
High levels of fan engagement on social media are great, but your brand can do even better. Back in January 2018, Amy and Mike Mills of 17th Street Barbecue graciously invited us to host a session and brief Q&A panel at their annual Whole Hog Extravaganza. So our crew headed across the river and down...Continue Reading
Contests are a tried-and-true method for getting your small brand noticed. Here are the benefits of contests that are critical to your brand’s success. Consumers are often familiar with the common caveat, “Only one lucky winner!” attached to the official rules of contests they enter. Sure, they might be the one who snags the prize...Continue Reading
