The modern path to purchase is not always linear, and many shoppers bounce between online and in-person marketing touchpoints along the way. This omnichannel shopping environment can make tracking sales attribution tricky, but using the right marketing metrics can help you untangle and understand a retail marketing campaign’s performance easier. Shopper marketing reaches customers at...Continue Reading
In a world oversaturated with advertisements, shopper marketing can help you stand out from the competition and leave a lasting impression on the consumers who buy your products. When used correctly, this retail marketing strategy puts the shopper first, creating enjoyable shopping experiences that nudge people towards your brand online and in-store. Let’s look at...Continue Reading
Product sampling is not a new concept; the idea of giving away free items to boost brand awareness may be old, but it’s still an effective shopper marketing tactic. Today, you can still walk into grocery stores and usually find at least one opportunity for a free sample somewhere. The reason is simple: Shoppers who...Continue Reading
