Summer means longer days, fresh cut grass, time with family, and, of course, more barbecues! As consumers began to wheel their trusty BBQ grills back into the yard, Country Bob’s wanted to welcome the grilling season in style with a special retail marketing campaign, led by Cliffedge Marketing.
Country Bob’s “Kickoff to Summer” campaign goals included:
Channeling our own insatiable love for grilling, Cliffedge Marketing knew it would take an omnichannel marketing approach to successfully generate consumer awareness, trigger action and grow Country Bob’s reach within this smoking hot segment of retail.
After identifying target markets to engage via a multichannel marketing campaign, Cliffedge rolled out activations focused on Jewel-Osco grocery stores in the Chicagoland area and Winn-Dixie supermarkets in Alabama, Florida and Georgia.
The “Kickoff to Summer” omnichannel approach included:
Ahead of Memorial Day, the unofficial start of grilling season, all the way through mid-June in the summer of 2021, the Cliffedge Marketing and Country Bob’s collaboration would prove successful at crushing every campaign goal they set out to accomplish.
Here’s how we seared the Country Bob’s brand into the mind of shoppers:
“The Cliffedge team has been great to work with. They are good people who genuinely care about the success of our brand. Since we’ve been working with them, our online numbers have steadily grown by double digits; including an 80% jump in online sales…”
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