CHALLENGE:

As a growing brand, Country Bob’s wanted to better leverage their online presence to support their sales efforts. They sought to build their audience and improve engagement without losing their rural roots.

SOLUTION:

We helped Country Bob’s develop and implement a digital engagement strategy designed to support sales in-store and online. 

Step 1: Audience Growth and Diversification

• Launch an ongoing fan acquisition campaign across relevant social channels to build an audience in target markets
• Use gated, monthly contesting to build a sales-qualified database for later remarketing

Step 2: Optimize Online Presence 

• Clean up direct-to-consumer, Amazon, and Facebook storefronts to make purchase more accessible
• Create relevant content to demonstrate product value among their target audience 
• Enhance existing customer service efforts with more consistent communication and social monitoring

Step 3: Demonstrate Brand Value and Incorporate Strategic Call-to-Action Messaging

• Cultivate brand loyalty through premium recipe content and videos  
• Launch multi-channel ads to drive web traffic and build their database
• Implement an ongoing content calendar to enhance branded content with sales-oriented messaging
• Employ a monthly email remarketing campaign to mobilize database

Step 4: Retail Marketing Support

• Provide ongoing consultation to help monetize consumer data generated as part of the program
• Launch geotargeted ads around target retailers in target markets 
• Packaging redesign 

RESULTS:

• 18.3% increase in Country Bob’s Facebook followers
• Email database growth from 0 to 10,000+ members in less than one year
• 40% increase in website traffic
• 25% increase in online sales year-over-year