SHOPPER MARKETING PROGRAM DRIVES AWARENESS, CULTIVATES BRAND LOYALTY, AND MOVES MORE PRODUCT AT RETAIL

Strategic ad placements and online contesting boost awareness in target markets

Country Bobs social media

Custom recipe content cultivates consumer interest and brand loyalty 

Action oriented messaging and incentives drive conversion in-store and online. 

CASE STUDY HIGHLIGHTS

Client: Country Bob’s
 
Challenge: How to support product sales and brand growth in target markets
 
Solution: Use digital marketing to drive awareness, demonstrate brand value, and create more opportunities to convert
 
Results: 18.3% jump in social followers, 10,000+ new database members, 40% increase in website traffic, and 25% increase in online sales

CHALLENGE:

As a growing brand, Country Bob’s wanted to better leverage their online presence to support their sales efforts. They sought to build their audience and improve engagement without losing their rural roots.

SOLUTION:

We helped Country Bob’s develop and implement a digital engagement strategy designed to support sales in-store and online. 

Step 1: Audience Growth and Diversification

  • Launch an ongoing fan acquisition campaign across relevant social channels to build an audience in target markets
  • Use gated, monthly contesting to build a sales-qualified database for later remarketing

Step 2: Optimize Online Presence 

  • Clean up direct-to-consumer, Amazon, and Facebook storefronts to make purchase more accessible
  • Create relevant content to demonstrate product value among their target audience 
  • Enhance existing customer service efforts with more consistent communication and social monitoring

Step 3: Demonstrate Brand Value and Incorporate Strategic Call-to-Action Messaging

  • Cultivate brand loyalty through premium recipe content and videos  
  • Launch multi-channel ads to drive web traffic and build their database
  • Implement an ongoing content calendar to enhance branded content with sales-oriented messaging
  • Employ a monthly email remarketing campaign to mobilize database

Step 4: Retail Marketing Support

  • Provide ongoing consultation to help monetize consumer data generated as part of the program
  • Launch geotargeted ads around target retailers in target markets 
  • Packaging redesign 

RESULTS:

  • 18.3% increase in Country Bob’s Facebook followers
  • Email database growth from 0 to 10,000+ members in less than one year
  • 40% increase in website traffic
  • 25% increase in online sales year-over-year 

Need help growing your brand?

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