CHALLENGE:

Country Bob’s wanted to grow their online footprint and audience by improving their digital presence and increasing consumer engagement, without losing their rural roots.

SOLUTION:

Establishing a digital marketing partnership with Country Bob’s, Cliffedge seamlessly took over the reins of their social media platforms. By using website-based contesting, tasty new recipes, and light-hearted video content, we were able to increase social engagement with directly to their social audience while keeping their traditional, family-based brand persona intact.

Cliffedge also helped Country Bob’s become more accessible to consumers by building engaging content for their Amazon store and streamlined the purchase experience for the consumer.

HOW CLIFFEDGE CREATED IMPACT FOR COUNTRY BOB’S:

• Create genuine and relevant content to engage followers
• Multi-channel ads to drive traffic to their website and build their database
• Used relatable contests and promotions to gain followers that were more ap to purchase
• Built Amazon and Facebook stores to help make the path to purchase more accessible
• Leverage existing marketing partnerships to gain additional exposure

RESULTS:

Through Cliffedge’s efforts, Country Bob’s grew their Facebook followers by 18.3% since February 2018 and their email database from 0 to 10,000+ members in less than a year.