As a growing brand, Country Bob’s wanted to better leverage their online presence to support their sales efforts. They sought to build their audience and improve engagement without losing their rural roots.
Using our CPG Sales and Support Program, we helped Country Bob’s implement a digital engagement strategy designed to support sales in-store and online.
Step 1: Audience Growth and Diversification
- Launch an ongoing fan acquisition campaign across relevant social channels to build an audience in target markets
- Use gated, monthly contesting to build a sales-qualified database for later remarketing
Step 2: Optimize Online Storefronts
- Clean up direct-to-consumer, Amazon, and Facebook storefronts to make purchase more accessible
Step 3: Call-to-Action Messaging
- Launch multi-channel ads to drive web traffic and build their database
- Implement an ongoing content calendar to enhance branded content with sales-oriented messaging
- Employ a monthly email remarketing campaign to mobilize database
Step 4: Retail Marketing Support
- Ongoing consultation to help monetize consumer data generated as part of the program
- 18.3% increase in Country Bob’s Facebook followers
- Email database growth from 0 to 10,000+ members in less than one year
- 80% increase in online sales year-over-year