Wallace Oil needed a grassroots initiative to increase consumer awareness and enrollment for their coalition loyalty rewards program.
Employing teams of Cliffedge brand ambassadors at Wallace Oil-affiliated On the Run locations, we approached customers with the opportunity to save at their local c-store.
Outfitted with iPads and an extensive knowledge of how Wallace Oil’s Plenti® rewards program functions, Cliffedge’s team of brand ambassadors drove additional sign-ups at strategic locations. By removing the burden of enrolling customers from the store employees, the events allowed our staff the opportunity to explain the program in greater detail and create more meaningful touchpoints with consumers.
By relieving store employees of registration duties and offering immediate rewards, our brand ambassadors increased enrollment in the program by over 300%.