ExxonMobil needed a grassroots initiative to increase consumer awareness and enrollment for their coalition loyalty rewards program.
Employing teams of Cliffedge brand ambassadors at ExxonMobil-affiliated On the Run convenience stores, we approached customers with the opportunity to save at their local c-store.
Outfitted with iPads and an extensive knowledge of how ExxonMobil’s Plenti® rewards program works, Cliffedge’s team of brand ambassadors drove additional sign-ups at strategic locations. By removing the burden of enrolling customers from the store employees, the events allowed our staff the opportunity to explain the program in greater detail and create more meaningful touch-points with consumers.
By relieving store employees of registration duties and offering immediate rewards, our brand ambassadors were able to increase enrollment into the program by over 300% at select locations.