IN PARTNERSHIP WITH WALLICE OIL AND ON THE RUN CONVENIENCE STORES, CLIFFEDGE'S BRAND AMBASSADORS DRIVE ENROLLMENT FOR SHOPPER REWARDS PROGRAM

CASE STUDY HIGHLIGHTS

Client: Wallace Oil and On the Run
 
Challenge: Increase awareness and enrollment in loyalty rewards program
 
Solution: Utilize professionally trained Cliffedge brand ambassadors in place of in-store employees
 
Results: 300%+ increase in program enrollment

CHALLENGE:

Wallace Oil needed a grassroots initiative to increase consumer awareness and enrollment for their coalition loyalty rewards program.

SOLUTION:

Employing teams of Cliffedge brand ambassadors at Wallace Oil-affiliated On the Run locations, we approached customers with the opportunity to save at their local c-store.

Outfitted with iPads and an extensive knowledge of how Wallace Oil’s Plenti® rewards program functions, Cliffedge’s team of brand ambassadors drove additional sign-ups at strategic locations. By removing the burden of enrolling customers from the store employees, the events allowed our staff the opportunity to explain the program in greater detail and create more meaningful touchpoints with consumers.

RESULTS:

By relieving store employees of registration duties and offering immediate rewards, our brand ambassadors increased enrollment in the program by over 300%.

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