Social media contest boosts year-end website sales by 209%

SOCIAL MEDIA CONTEST BOOSTS YEAR-END WEBSITE SALES BY 209%

We launched a “12-Days of Giveaways” sweepstakes with exclusive promo code

Used display ads and daily social media posts to build excitement

Sent a newsletter to engage and reward loyal fans

Client Testimonial

“The Cliffedge team has been great to work with. They are good people who genuinely care about the success of our brand. Since we’ve been working with them, our online numbers have steadily grown by double digits; including an 80% jump in online sales since 2018..”

Nate Edson, Country Bob’s LLC.

CASE STUDY HIGHLIGHTS

Client: Country Bob’s Sauces and Seasonings

Challenge: Increase database and end-of-year sales

Solution: Use contesting to funnel consumers from social media to an embedded landing page for database capture and re-marketing.

Results: 17,550 entries, 8,197 opt-ins and a 209% increase in D2C sales

CHALLENGE:

Build Country Bob’s consumer database and drive end-of-year sales while increasing brand engagement during the holiday shopping season.

SOLUTION:

To bolster holiday D2C sales of the Country Bob’s Gift Pack, we employed a multi-chance sweepstakes for their fans. Daily prizing combined with in-game messaging and a promo code helped deliver sales and enthusiasm for their brand.

Step 1: Create an exciting sweepstakes to entice user engagement

Build a 12-day calendar of prizing to encourage multiple entries from fanbase and increase occasions of messaging
Incorporate a promo code discount to reward users and increase sales
Increase website traffic by housing the contest on company website

Step 2: Promote via owned and purchased media placements

Create daily social media posts to encourage followers to enter
Build a geotargeted ad campaign to target consumers in established and new markets
Send a newsletter to their database to target their most loyal fans to participate

RESULTS:

17,550 entries
8,197 opt-ins
209% increase in sales vs. the same 12 days year-over-year
465% web traffic growth year-over-year
1000% web traffic growth vs. the 12 previous days

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