Prairie Farms already had a presence inside of Busch Stadium, but wanted to bring an additional element to increase digital engagement and encourage social media growth.
Piggybacking on the already successful Ice Cream Sundays program with the St. Louis Cardinals, Cliffedge designed a ‘Face in the Hole’ style display by fabricating a life-sized die cut-out of Prairie Farms’ new mascot Lou-Lou and St. Louis Cardinals mascot Fredbird and then placed it in one of the busiest locations at Busch Stadium. Fans were encouraged to take a photo with their faces in place of the mascots and upload those photos to an online contest for a chance to win tickets to the game in the Prairie Farms Suite.
Cliffedge created and managed the entire promotion for Prairie Farms that included an online landing page to collect sweepstakes entries, contest administration, legal compliance, prize fulfillment, data capture and supportive media placement.
The display was kept in Ford Plaza for most of the 2015 baseball season, serving as a reminder of Prairie Farms’ commitment to family for an estimated audience of 150,000 fans.