Cliffedge Marketing - Eric DeFord

Eric DeFord

Partner

Ryan is a retail & shopper marketing strategist of over 10+ years and the second-generation leader of Cliffedge Marketing. In his role as Managing Partner, Ryan serves as the company’s business development lead and consults clients on sales and marketing strategy. 

In addition to his daily responsibilities, Ryan spends a lot time developing thought leadership content for our Shopper Marketing Resource Center

In his free time, Ryan is an amateur artist and BBQ enthusiast. He and his wife Rachel have a beautiful (and busy) 3-year boy, George, that keeps them on their toes. Born and raised in St. Louis, Ryan is a proud Midwesterner who loves spending time with his family and friends. 

cliffedge marketing retail and brand activation

Retail & Brand Activation

Leverage our 20+ years of experience at retail to facilitate events, promos, sampling, and more to make shoppers and retailers happy.

cliffedge marketing Digital Engagement

Digital Engagement

Create memorable experiences online with interactive media, custom websites, and more.

cliffedge retail and paid marketing

Retail & Paid Media

Whether it’s retail media, influencer programs, or new digital opportunities, we help you connect to your customer and optimize your ad dollars with our proven media practices.

cliffedge marketing content and creative

Content & Creative

Bring your campaigns to life with creative that packs a personality. Our team is ready to develop or repackage brand assets to make you stand out at retail.

Cliffedge Strategic Planning

Strategic Planning

Get data-driven direction for your new product launch, retail media strategy, go-to-market plan, or special promotion. We’ll bring you best-fit opportunities to help reach your brand goals.