The Cliffedge Blog
Rethinking CPG Marketing: 4 Principles to Stay Competitive and Relevant in 2025 and Beyond
It’s time for CPG marketing professionals to take a step back and rethink their approach. More has changed in retail over the last 2 years
5 Emerging Trends in CPG Food & Beverage
Staying on top of trends in your category is essential for staying relevant. While you should always remain true to your brand, evolving to meet
6 CPG Marketing Tactics Successful Brands Will Use in 2025
In-store screens, pickup sampling, delivery, oh my. There’s lots of new innovations happening around retail grocery which often leaves brands wondering – where do I
Stand Out In Retail With Strong Brand Positioning
CPG brands often grapple with a crucial question when it comes to retail: “In a sea of similar products, how can consumers be convinced to
Zero Moment of Truth: How Shopper Marketing Drives Purchase Decisions
Imagine your teenage daughter decides to become a vegetarian. This requires adding some new food to your weekly shopping list to accommodate her preferences, and
Build Engaging Brand Experiences for the Gen Z Shopper
As the Gen Z demographic continues to grow in numbers and significance, brands must find new, innovative ways to connect with this powerful consumer group.
The Current State of Retail Media
Retail Media was once a “nice-to” for brands – an extra channel that was worth exploring, but wasn’t a necessary addition to their marketing plan.
The Impact of AI on Retail for CPG Brands
AI is here to stay, and brands must adapt or die. If you want proof, look no further than Mondelez International, which is rolling out
Retail Marketing Strategy: The Ultimate Guide for CPG Brands
Retail grocery has changed a lot over the last couple of years and many brands are struggling to keep pace. As the industry continues to
How Performance Marketing Leads to Data-Driven Sales For Your CPG Brand
The retail industry has changed tremendously over the past decade, with 2021 being a tipping point. Case in point: Amazon officially became the world’s top
Unlock the Secrets of Consumer Behavior with User Journey Maps
Do you know the “why” behind your shoppers’ behavior? If you want your brand to stand out in the minds of consumers, the key is
Everything You Need to Know About Customer Data: Types, Collection and Analysis Strategies
There’s a really good chance you have a treasure trove of insights to propel your sales, and it’s right in front of you! So, the
