In a complex, fragmented retail environment with endless choices, why should consumers care about your brand? 

Retail Marketing Needs a Facelift

When an overabundance of choices meets the absence of brand authenticity, indifference creeps in. Brand loyalty becomes a thing of the past. The traditional retail framework just doesn’t cut it for today’s growing CPG brands. 

Reimagine Your Brand Activations

Establishing a better path to purchase is critical. Our approach invites consumers to engage with your brand in an authentic way, moving them from indifference to interest at the point of purchase. 

Our Shopper Engagement Process

  • Awareness: Target audiences across relevant platforms
  • Value Proposition: Offer a purchasing incentive 
  • Call-to-Action: Incorporate messaging that drives purchase 
  • Post-Purchase: Continue the conversation with remarketing

Cliffedge Marketing propels your brand’s growth by keeping our focus on improving the consumer’s holistic shopping experience. Beyond price, we introduce valuable reasons to buy. We’re strategic about how we influence the decision stage and where we can drive growth.

And we do it all in a way that’s genuine to your brand.

Here’s how it works

Retail Marketing

Immersive experiences that that drive value for your retail partners and maximize ROI.

Brand Activation

Performance-based engagement strategies that elevate your brand in-store and online.

Content and Creative

Purposeful content and creative solutions supporting CPG brands in retail and beyond.