About Us

Think of us like your broker's creative, younger sibling.

They may get your product on the shelf, but we give you a reason to restock. That’s because it’s our mission to motivate consumer action at retail.

Brands Who Trust Cliffedge for Results

3 Things That Make Us Different 

CPG Retail Is Our Niche

For over 20 years, we’ve collaborated with some of the best known brands in grocery. As retail continues to evolve, we employ proven, practical strategies designed to support sales and provide creative solutions to overcome today’s business challenges. 

Aligning Marketing & Sales

CPG brands are notorious for having a siloed approach to sales and marketing – a disconnect that often results in wasted dollars and opportunities. Our shopper engagement process enables both of these efforts to be more impactful at retail. 

We’re Your Partner in Retail 

We’ve worked with some of our clients for over 16 years. It’s a testament to how we take growing your business as seriously as we take growing our own. We empower our partners with knowledge, offering insights, expertise, and relationships with vendors / retailers.

Meet Our Leadership Team

Ryan Cliffe

Managing Partner

Ryan Cliffe

Ryan is the 2nd generation leader of the family business. He is the creative force behind Cliffedge and responsible for the company’s day-to-day operations. In his free time, you can find Ryan in the backyard by the grill.

Sherri Cliffe

Partner & Marketing Maven

Sherri Cliffe

Sherri ran Cliffedge for 17 years as our creative mastermind. She has since handed over the reigns, but remains actively involved as our marketing guru. When not at work, Sherri enjoys spending time at the family farm.

Colin Listner

Marketing Director

Colin Listner

Colin is responsible for strategic planning and quality control. He works closely with our partners to make sure they get the most bang for their buck. Colin is the proud father of 3 boys and an all-star scout leader.

Angela Karas

Content Manager

Angela Karas

Angela is our in-house copywriter and content manager. She oversees online business development for both Cliffedge and our partners. Outside the office, she’s always exploring the St. Louis music and cuisine scene.

Jessica Gilbert

Operations Manager

Jessica Gilbert

Jessica is the glue that holds Cliffedge together. She oversees company finances, internal communication, and manages our brand ambassador teams. Jessica is a very excited new mom to sweet baby-boy, Henry!

Stuart Kendall

Partner & Executive Producer

Stuart Kendall

As Eventuro’s Managing Partner, he insures our impeccable creative work is on-brand, on-budget and on-time. As a Producer & Creative Director, he has successfully activated hundreds of projects for some of Fortune 50’s largest brands.

Eric DeFord

Partner & Creative Director

Eric DeFord

As Managing Partner for Eventuro, Eric’s background focuses on motion media and dynamic storytelling. He has broad experience with live events and immersive entertainment media focusing on engaging consumers. 

Shannon Peterson

Multimedia Designer

Shannon Peterson

As Eventuro’s Multimedia Designer, Shannon specializes in animation, editing, website content development and creating dynamic Virtual Reality & Augmented Reality experiences. Shannon loves mountain biking and all things outdoors.