We start by establishing the brand theme that will steer the overall strategy and decision-making which we use to target specific, defined buyers and serve them unique stories and visuals that highlight your brand values.
We open the digital doorway for consumers who are looking for meaningful interaction across a website that delivers a quality user experience, mobile responsiveness, social proof via reviews and data capture tools to market smarter.
We identify the appropriate marketing channels, in-store and online, to build relationships with your target audience and implement points of interaction along the path to purchase, we add value that motivates customer action.
We nurture consumers with sales funnel management. Across paid media, call-to-actions, remarketing & retargeting, and email marketing, we cultivate brand recognition, drive repeat purchases and develop brand loyalty.
We provide the reporting and insights to prove ROI and close the loop on your shopper marketing investments. This helps refine your approach and optimize the next step of the strategy thanks to your data-driven decisions.
We don’t do everything and we don’t do it for everyone. To make sure we’re the right fit for your business, Cliffedge provides a free one-page proposal that will give you a snapshot of how we can help you achieve your goals.
Next, our partners typically begin with a custom strategy guide that helps you stand out in retail and lays the foundation for a results-driven marketing program. The end result is a marketing playbook you can use internally or outsource as needed.
Finally, our team of retail & shopper marketing specialists can implement your plan as a plug-and-play marketing department or guide your team through the process. With over 20+ years in retail, Cliffedge is your end-to-end solution for consumer engagement.
The best way to make sure we’re the right fit for your brand is to see us in action. Request a free, custom one-pager which includes: