About Us

From Content to Commerce: Performance-Driven Marketing for CPG & Retail Brands

The retail landscape has never been more complex. Shoppers are engaging across multiple channels—in-store, online, social, and retail media—and brands need more than just visibility. They need marketing that moves products off shelves and into carts.

That’s where we come in.

We’re a performance-driven marketing agency built for CPG brands that want more than just impressions—they want conversions. From breakthrough creative to data-backed retail and shopper strategies, we help brands win where it matters most: at the point of purchase.

What Makes us Different?

Retail-Optimized Strategy

We don’t do generic marketing. Every campaign we create is designed to perform on Walmart, Kroger, independent retailers, and beyond.

Content That Converts

We don’t just create content for engagement—we create TikTok, Instagram, YouTube, and paid media campaigns that actually drive retail and e-commerce sales.

Data-Driven Performance

Our approach is built on analytics and insights. We track, optimize, and prove ROI, ensuring you get the most bang for your buck.

Speed & Agility

We move fast. Consumer trends shift daily, and we make sure your brand stays ahead of the curve with creative that’s relevant, retail-ready, and performance-optimized.

Established in 2001, we are a centrally located, second-generation family-owned business based in St. Louis, MO.

Let’s take it back to 2001 where our fearless founder and marketing maven Sherri Cliffe built our agency by forging lasting relationships with CPG brands in retail. What she started as localized shopper activations, some of which are still going strong today, became our flagship, nationally recognized programs. You go, girl!

Now in our second generation of leadership, Ryan Cliffe is putting his own spin on shopper marketing. While our core value of prioritizing partnerships and people hasn’t changed, we’ve got a fun, fresh approach that gives brands an edge in today’s retail.