Your custom-built marketing plan to support growth in retail.

What It Is

The Playbook is a marketing strategy we create around your needs and budget. Our team of retail & shopper marketing specialists work with you create a clear road map you can use internally or outsource as needed. 

How It Works

Establish a Framework

We start with a brief exploratory call so we can get a pulse on your business and the goals you want to accomplish. Then we’ll outline our recommendations in a one-page proposal that provides a loose framework for your Playbook.

At this point, your team will have the opportunity to review the proposal and determine if it’s a good fit before we pursue the next part of the process. 

Fine Tune the Approach

With an approved, finalized proposal on-hand, we then reconnect for a 1-2-hour shopper marketing workshop. We provide an agenda to help iron out specifics, including elements such as:

  • Target retailers / markets / customers
  • Timelines
  • Roles & responsibilities
  • Creative direction
  • Budget
Create the Playbook

Over the next few weeks our team will build out a strategy guide (aka your action plan) that will get your business from point A to point B and accomplish the goals you’re seeking. We’ll document everything in your marketing Playbook.

Finalize and Outline Next Steps

On a follow-up call, we’ll walk you through the Playbook, answer questions, make adjustments as necessary, and determine next steps. 


$5,000+. Today’s retail is complex, competitive, and in constant flux. It’s far too easy to waste time and money without the right plan in place. Our process enables you to move forward with a solid strategy and the confidence that you’re getting the most out your marketing dollar.

What You Can Expect 

When it’s all said and done, you’ll walk away with a retail / shopper marketing strategy that’s based on 20 years of experience. Whether you decide to implement the plan yourself or outsource (some or all of it) to Cliffedge is completely up to you. Our job is to help create focus around your target customer and design the best possible marketing plan for your needs and budget. 


How much does this cost? 

The program starts at $5,000 and varies on the scope and complexity of the project (i.e. single retailer vs. multiple). We’ll talk you through the process, set expectations, and make sure you’re comfortable before moving forward. 

Do you offer a Non-Disclosure Agreement?

We want you to feel 100% comfortable discussing all aspects of your business with us. Although not a requirement, we do offer an NDA if that makes the process easier.

Is this approach right for my brand? 

Standing out at retail is more complicated than ever. That’s why we believe a plan that eliminates guesswork and avoids wasted time and money is crucial.  

How much will it cost to have Cliffedge implement the plan?

The short answer is, it depends on what you need. From consulting to execution and management services, there are a number of ways for us to support your action plan.

Since there are so many variables involved, it’s tough to give a price estimate without first having a conversation. That’s why we typically start the process with a free proposal

Let’s talk about a Playbook for your business 

If you think you could benefit from a custom-built marketing plan, let’s talk! We’ll walk you through our approach, answer your questions, and see if there’s a fit.