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Database Building
Holiday Shopping Online

4 Ways to Drive Online Sales this Holiday Season

Drive online sales this holiday season. Inspire consumer action and deliver results with an aggressive digital sales strategy. Small-to-midsize food and beverage brands experience an amplified amount of competition surrounding the holiday season. Consumers, inundated with seemingly never-ending Black Friday shopping deals, turn to the most appealing prices and appetizing promotions. Positioning your brand at...
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Grocery Shopping Ideas

How to Get Your Product Off the Shelf

Cost-Conscious Strategies for ‘Shelf-Help’ Good news! Your product is finally in the store, on the shelves and looking good. Your shelf placement is strong; you’ve got that eye-popping packaging and you’re ready for consumers to enthusiastically raid the aisle, making a beeline straight for your brand. After all, your product is unique. But the only...
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Facebook Login

‘Likes’ Don’t Pay the Bills

High levels of fan engagement on social media are great, but your brand can do even better. Back in January 2018, Amy and Mike Mills of 17th Street Barbecue graciously invited us to host a session and brief Q&A panel at their annual Whole Hog Extravaganza. So our crew headed across the river and down...
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Benefits of Contests

5 Benefits of Contests for Your Small Business

Contests are a tried-and-true method for getting your small brand noticed. Here are the benefits of contests that are critical to your brand’s success. Consumers are often familiar with the common caveat, “Only one lucky winner!” attached to the official rules of contests they enter. Sure, they might be the one who snags the prize...
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