Tag

omnichannel shopper experience

How Retailers Engage Consumers with a Shopper Marketing Plan

It’s no secret that the retail landscape is changing. With the rise of eCommerce, traditional brick-and-mortar stores are struggling to stay afloat. However, those retailers who can adapt and embrace digital or omnichannel shopper marketing plans are finding success.  So, what is shopper marketing, and how can a shopper marketing plan create an intuitive, fun...
Continue Reading