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Social Media
Grocery Shopping Ideas

How to Get Your Product Off the Shelf

Cost-Conscious Strategies for ‘Shelf-Help’ Good news! Your product is finally in the store, on the shelves and looking good. Your shelf placement is strong; you’ve got that eye-popping packaging and you’re ready for consumers to enthusiastically raid the aisle, making a beeline straight for your brand. After all, your product is unique. But the only...
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Modern Consumer

Connecting with the Modern Consumer

Find the right opportunities for your brand to win over hearts and minds. Connecting your brand on a personal level with the modern consumer takes guts. That’s because from a marketing perspective, consumers are just plain confusing. According to ecommerce platform Big Commerce’s findings on omni-channel selling, 51% of Americans prefer shopping online, while 49%...
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Retailtainment

What is Retailtainment?

Understand how the concept creates new opportunities for retailers and impacts your brand. Other than the food you purchased, what do you remember about your most recent grocery shopping trip? Maybe your favorite brand ran an offer you couldn’t pass up, so you stocked up. Perhaps you had the pleasure of getting stuck with that one...
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Video production on a budget

Creating Video Content on a Budget

Make a big impact without spending big dollars. Scrolling through Facebook, a notification pops up reminding you that your local news station or favorite musician just went Live. You click to expand to full screen and watch the juicy comments swiftly surface. Then you click to view Jimmy Fallon’s recent Late Night #Hashtags clip on...
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Facebook Login

‘Likes’ Don’t Pay the Bills

High levels of fan engagement on social media are great, but your brand can do even better. Back in January 2018, Amy and Mike Mills of 17th Street Barbecue graciously invited us to host a session and brief Q&A panel at their annual Whole Hog Extravaganza. So our crew headed across the river and down...
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Facebook Community

What We Learned from the Facebook Community Boost Event

Insight and key takeaways from the first stop on the Facebook Community Boost 30-city tour in 2018.  Is it just us, or does Facebook seem like quite the scandal these days? If you haven’t been keeping tabs on trending topics surrounding this social media powerhouse, here’s what you’ve had the (ahem) pleasure of missing out...
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Ecommerce Product Sampling

Preparing for Facebook’s News Feed Changes

Our take on what these Facebook News Feed changes might mean and how we as marketers can address them: For the everyday user, the upcoming Facebook News Feed changes set to roll out in the near feature probably sound like the greatest announcement the social media giant has made in months, especially after falling under...
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Social Media Strategy

3 Best Practices for Your Social Media Strategy

Many brands are currently fighting over that coveted top-dog slot as specialists with a savvy social media strategy. They want to post the type of content that will amplify their brand’s presence and make them a game-changer in the long run. Yet, with all the noise being made in the realm of social media and...
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Benefits of Contests

5 Benefits of Contests for Your Small Business

Contests are a tried-and-true method for getting your small brand noticed. Here are the benefits of contests that are critical to your brand’s success. Consumers are often familiar with the common caveat, “Only one lucky winner!” attached to the official rules of contests they enter. Sure, they might be the one who snags the prize...
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Make your content count

3 Tips on How to Make Your Content Count

Successful brands know the trick to getting their product noticed: make your content count. The bottom line is that content bulks up your brand presence in the digital and social realms. Although that’s basically a given, it’s incredibly important because you’re meeting your consumers where they’re spending a majority of their time. You have exclusive...
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