About Us

Established in 2001, we are a centrally located, second-generation family-owned business based in St. Louis, MO.

Let’s take it back to 2001 where our fearless founder and marketing maven Sherri Cliffe built our agency by forging lasting relationships with CPG brands in retail. What she started as localized shopper activations, some of which are still going strong today, became our flagship, nationally recognized programs. You go, girl.

Now in our second generation of leadership, Ryan Cliffe is putting his own spin on shopper marketing. While our core value of prioritizing partnerships and people hasn’t changed, we’ve got a fun, fresh approach that gives brands an edge in today’s retail.

Let's Meet the Team

Ryan Cliffe

Managing Partner

Cliffedge Marketing - Stuart Kendall

Stuart Kendall

Partner

Cliffedge Marketing - Eric DeFord

Eric DeFord

Partner

Jessica Gilbert

Operations Manager

Angela Karas

Account Director

Alexandra McKenney

Associate Creative Director

Nichole McLaughlin

Strategist

Kenzie Martin

Paid Media Specialist

Cliffedge Marketing Phoebe Cuevas Graphic Designer & Project Manager

Phoebe Cuevas

Graphic Design/Project Manager

Cliffedge Marketing - Robb Todd

Rob Todd

Multimedia Strategist

Shannon Peterson

Multimedia + Interactive Lead

Cliffedge Marketing - Noah Sliney

Noah Sliney

Illustrator + Animator

Advisory Board

We partner with these industry innovators for their expert knowledge in the grocery business. 

Jan Peconga

Sales Leader
(35 Years in Retail)

Peggy Cheney

Category Manager
(39 Years in Retail)

John Banocy

Buyer
(44 Years in Retail)

cliffedge marketing retail and brand activation

Retail & Brand Activation

Leverage our 20+ years of experience at retail to facilitate events, promos, sampling, and more to make shoppers and retailers happy.

cliffedge marketing Digital Engagement

Digital Engagement

Create memorable experiences online with interactive media, custom websites, and more.

cliffedge retail and paid marketing

Retail & Paid Media

Whether it’s retail media, influencer programs, or new digital opportunities, we help you connect to your customer and optimize your ad dollars with our proven media practices.

cliffedge marketing content and creative

Content & Creative

Bring your campaigns to life with creative that packs a personality. Our team is ready to develop or repackage brand assets to make you stand out at retail.

Cliffedge Strategic Planning

Strategic Planning

Get data-driven direction for your new product launch, retail media strategy, go-to-market plan, or special promotion. We’ll bring you best-fit opportunities to help reach your brand goals.