The Impact of AI on Retail for CPG Brands
AI is here to stay, and brands must adapt or die. If you want proof, look no further than Mondelez International, which is rolling out
July 1, 2024
AI is here to stay, and brands must adapt or die. If you want proof, look no further than Mondelez International, which is rolling out
The retail industry has changed tremendously over the past decade, with 2021 being a tipping point. Case in point: Amazon officially became the world’s top
Do you know the “why” behind your shoppers’ behavior? If you want your brand to stand out in the minds of consumers, the key is
There’s a really good chance you have a treasure trove of insights to propel your sales, and it’s right in front of you! So, the
The scientific method is an objective, problem-solving approach that involves establishing facts and drawing informed conclusions through careful testing and analysis. The process requires you
The modern path to purchase is not always linear, and many shoppers bounce between online and in-person marketing touchpoints along the way. This omnichannel shopping
When considering the digital marketing strategies available to your retail brand, it’s important to keep in mind that one of the best bets is to
If storytelling is the best way to connect with someone, content marketing is the tactic brands use to make their business more relatable and useful
Successful brands know the trick to getting their product noticed: make your content count. The bottom line is that content bulks up your brand presence
It’s Time to Invest in Digital! It’s that season again – where leaves are falling and budgets are calling. Yes, as you prepare your retail
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