It’s no secret that the retail landscape is changing. With the growth of digital media and e-commerce, traditional brick-and-mortar stores struggle to keep up. It can be tough to stay updated to the retail marketing changes, yet, it’s essential to understand the key players in the retail media landscape to leverage their strengths and improve...Continue Reading
As consumers continue to shift their buying habits towards online channels, retailers are looking for more efficient and effective ways to reach customers. Retail media networks provide a unique way to advertise to customers directly at the point of sale, and they are becoming increasingly popular amongst brands. There are a few different options available...Continue Reading
Retail success is often measured by the connection shoppers have with brands. Retail media can play a significant role when it comes to building and executing a successful shopper marketing campaign. While many examples of retail media strategies are linked to high-performing brands, let’s examine a more introductory approach to this form of digital marketing...Continue Reading
If a brand is a glimpse into who you are as a company, your brand experience is how your customers interact with it. Typically, a brand experience is first encountered as a digital experience or virtual experience designed to highlight your brand in engaging, innovative ways that drives interest towards your product and ultimately creates...Continue Reading
Everyone loves storytime. Stories excite us, enrage us, enthrall us, encourage us – the list goes on. Through stories, humans learn to empathize with others and develop shared experiences. Interestingly, this desire to connect with stories can prove to be a considerable advantage with your creative marketing efforts as well. In fact, digital marketing experts...Continue Reading
An easy way to ensure your brand stands out is to create an intuitive, optimized online experience. You want everything from the content to the ordering process to be simple yet unique. Most consumer journeys begin online, and it’s your job to ensure that part of your branding strategy includes an unforgettable digital experience. What...Continue Reading
No one wants to be the brand that falls behind, which is why keeping an eye on future trends is smart when building a retail strategy for 2022. The pandemic continues to shape shopper behavior and their expectations of the retail experience with trends that account for social distancing and convenience throughout the shopping experience. ...Continue Reading
How does your brand attract attention on the shelves? Retail marketing is highly competitive, and brands who want to succeed need to harness cutting-edge technology to keep ahead in our rapidly changing landscape. Excitingly, consumers readily adopted augmented reality during the pandemic due to being more likely to adopt touch-free experiences into their shopping and...Continue Reading
For most retail brands, the wheels are already spinning on this year’s holiday marketing campaigns. Under normal circumstances, getting a jump on the 4th quarter with seasonal consumer promotions is critical. This year, it’s even more the case as online shopping transactions continue to soar. There is a projected expectation that sales this holiday are...Continue Reading
Have you noticed a shift in the marketing strategy of the most popular and influential retail brands? If not, now is the time to start paying attention to the retail media strategy (and the shopper engagement it receives) of those around you, especially your competitors. Heavy hitters like Amazon and Walmart are putting their considerable...Continue Reading
