As a brand, you understand the importance of running promotions to boost sales. However, before you can successfully promote your campaign at retail, you need to convince the retailer that your campaign will provide a return on investment (ROI) for all involved. Luckily, the right pitch can make it hard for the retailer to say...Continue Reading
Grocery brands can gain a competitive edge by implementing strategic shopper marketing tactics that drive sales and increase brand awareness. The problem: These same brands rarely know what marketing moves to make and when. A shopper marketing agency has a wealth of expertise and experience on their side to help grocery brands navigate this complicated retail...Continue Reading
Developing an effective grocery brand strategy today is easier said than done—even when you have a superb product and loyal consumers. Today’s CPG (Consumer Packaged Goods) space is more crowded than ever, and today’s shoppers have more information competing for their attention in more places than ever. With such a landscape, it makes sense to...Continue Reading
The scientific method is an objective, problem-solving approach that involves establishing facts and drawing informed conclusions through careful testing and analysis. The process requires you to observe, conduct research and form a hypothesis about a problem, which you’re probably already doing in your retail marketing campaigns. While making observations and tailoring a campaign to help...Continue Reading
The modern path to purchase is not always linear, and many shoppers bounce between online and in-person marketing touchpoints along the way. This omnichannel shopping environment can make tracking sales attribution tricky, but using the right marketing metrics can help you untangle and understand a retail marketing campaign’s performance easier. Shopper marketing reaches customers at...Continue Reading
In a world oversaturated with advertisements, shopper marketing can help you stand out from the competition and leave a lasting impression on the consumers who buy your products. When used correctly, this retail marketing strategy puts the shopper first, creating enjoyable shopping experiences that nudge people towards your brand online and in-store. Let’s look at...Continue Reading
Increasing in-store footfall and improving digital traffic can sometimes seem like contradictory tasks. Is your brand or business an online experience, or are you a brick-and-mortar retail space? Can you have it both ways? For many brand managers, trade marketers and small business owners, it’s possible to do this successfully – with the right shopper...Continue Reading
Today’s retail landscape has changed drastically over the last 5 years. Even more recently, the last two years have seen consumer adoption of digital channels increase tenfold by all age groups which has prompted a shift of corporate outlook on the necessity of technology. As life continues to normalize, shopping attitudes persistently evolve as consumers...Continue Reading
As the Gen Z demographic continues to grow in numbers and significance, brands must find new, innovative ways to connect with this powerful consumer group. This audience has established their uniqueness by being highly value-oriented, holding brands accountable and often seeking specific, new solutions to solve evolving wants and needs. Generation Z, those born after...Continue Reading
It’s no secret that the retail landscape is changing. With the growth of digital media and e-commerce, traditional brick-and-mortar stores struggle to keep up. It can be tough to stay updated to the retail marketing changes, yet, it’s essential to understand the key players in the retail media landscape to leverage their strengths and improve...Continue Reading
