The scientific method is an objective, problem-solving approach that involves establishing facts and drawing informed conclusions through careful testing and analysis. The process requires you to observe, conduct research and form a hypothesis about a problem, which you’re probably already doing in your retail marketing campaigns. While making observations and tailoring a campaign to help...Continue Reading
The modern path to purchase is not always linear, and many shoppers bounce between online and in-person marketing touchpoints along the way. This omnichannel shopping environment can make tracking sales attribution tricky, but using the right marketing metrics can help you untangle and understand a retail marketing campaign’s performance easier. Shopper marketing reaches customers at...Continue Reading
When considering the digital marketing strategies available to your retail brand, it’s important to keep in mind that one of the best bets is to re-engage people who have already shown interest in your brand. To accomplish this, we often recommend remarketing and/or retargeting tactics. These two digital marketing tactics may have some similarities, as...Continue Reading
When it comes to shopper marketing for CPG brands, understanding your content performance metrics is almost as important as the content itself. Without performance metrics, you’ll have no idea whether or not the content you’re creating or the digital marketing strategy you’re following is actually making an impact on your bottom line. Measuring and monitoring...Continue Reading
If storytelling is the best way to connect with someone, content marketing is the tactic brands use to make their business more relatable and useful so they can connect with their consumers in an authentic way. Essentially, making your content marketing strategy count is less about your brand, product and services and more about your...Continue Reading
Successful brands know the trick to getting their product noticed: make your content count. The bottom line is that content bulks up your brand presence in the digital and social realms. Although that’s basically a given, it’s incredibly important because you’re meeting your consumers where they spend a majority of their time. You have exclusive...Continue Reading
It’s Time to Invest in Digital! It’s that season again – where leaves are falling and budgets are calling. Yes, as you prepare your retail marketing budget for the upcoming year and plan for a successful 2021 shopper marketing strategy, it’s essential to invest in digital. Digital marketing has proven the best way to improve...Continue Reading
Executing a digital contest successfully produces a positive experience for your audience and maximum results for your brand. From creating the concept and writing the rules to winner selection and prize fulfillment, digital contesting is all about organization, creativity, and promotion. Executed effectively, contests remain a great vehicle for generating consumer engagement, driving website traffic,...Continue Reading
High levels of fan engagement on social media are great, but your brand can do even better. Back in January 2018, Amy and Mike Mills of 17th Street Barbecue graciously invited us to host a session and brief Q&A panel at their annual Whole Hog Extravaganza. So our crew headed across the river and down...Continue Reading
Contests are a tried-and-true method for getting your small brand noticed. Here are the benefits of contests that are critical to your brand’s success. Consumers are often familiar with the common caveat, “Only one lucky winner!” attached to the official rules of contests they enter. Sure, they might be the one who snags the prize...Continue Reading
