For most retail brands, the wheels are already spinning on this year’s holiday marketing campaigns. Under normal circumstances, getting a jump on the 4th quarter with seasonal consumer promotions is critical. This year, it’s even more the case as online shopping transactions continue to soar. There is a projected expectation that sales this holiday are...Continue Reading
Have you noticed a shift in the marketing strategy of the most popular and influential retail brands? If not, now is the time to start paying attention to the retail media strategy (and the shopper engagement it receives) of those around you, especially your competitors. Heavy hitters like Amazon and Walmart are putting their considerable...Continue Reading
Retail brands learned some valuable and hard lessons in 2020. (Check out our 2021 Consumer Report to see how COVID transformed shopper behavior.) First, they felt a large amount of pressure to make products available in a safe, fast and contactless way when consumers were faced with the fear of remaining socially distant and avoiding...Continue Reading
Believe it or not, QR code technology has been around for almost a decade. Nevertheless, for as long as QR codes have existed, consumers, marketers and brands have experienced a hot and cold relationship with these two-dimensional boxes. Their goal has always been simple – scan with your phone for easy access to wherever its...Continue Reading
Consumer promotions are an effective means of boosting in-store sales and bringing value to your retail partners. Not only are they designed to help scale your retail brand, but they’re just plain fun for shoppers. In-store promotions built around new product launches, TPRs, or even retail loyalty rewards grab consumers’ attention, generate excitement, and encourage...Continue Reading
Marketing is an essential part of every retail business. As we continue to adapt to the new normal, the best thing you can do for your brand is to use the retail strategies and tactics that are tailored for online advertising. Your brand’s retail media network is exactly the kind of marketing asset that can...Continue Reading
We’ve been working with CPG retail brands for over 20 years and have seen some pretty interesting changes in retail marketing. Perhaps the biggest change of all has been helping retailers adapt to the online world over the past decade – even more so these past couple years. But regardless of how the user experience...Continue Reading
At its heart, scaling your retail brand means growing your customer base. We’ve covered this before in our shopping marketing strategy guide, but the issue that most brands face is that the traditional framework being used for retail has little impact on actually helping you establish relevance with your customers. Short-term sales might be boosted...Continue Reading
Many CPG brands adopt shopper marketing strategies that focus on the in-store marketing side of the consumer journey. However, brands can be doing a lot more to influence the behavior of shoppers beyond displays, promotions and packaging. To be clear, shopper marketing is not exactly the same as consumer marketing, even though there are overlaps....Continue Reading
When it comes to shopper marketing for CPG brands, understanding your content performance metrics is almost as important as the content itself. Without performance metrics, you’ll have no idea whether or not the content you’re creating or the digital marketing strategy you’re following is actually making an impact on your bottom line. Measuring and monitoring...Continue Reading
