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Introduction to SE

A Brief Introduction to SEO

SEO tips and tricks implemented effectively on your website work to improve organic search engine rankings, helping you generate more qualified leads. What is SEO? Whether or not you’re confident in your response to this question, there is no better time than now to revisit the answer. Tactics to tackle SEO change constantly, so let’s...
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4 Things to Know Before Starting a Marketing Campaign

4 Things to Know Before Starting a Marketing Campaign

Great news! The Marketing Department just got some money behind it and you’re ready to fire on all cylinders with the marketing campaign to end all marketing campaigns. Something that will blow the competition away and cause the boss to shower praise on you and your team every time you strut through the hallways! Stop....
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Grow Your Social Media Audience

How to Grow Your Social Media Audience

“How do I get more social media followers?” Fan acquisition can become a tricky game. How do you get more people to listen to your message on your preferred social network? What types of content build brand loyalty and encourage engagement? How can you tell if fan engagement is authentic? Quality over quantity is key....
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Video production on a budget

How to Create Video Content on a Budget

Make a big impact without spending big dollars. No matter what platform you’re on, video content is available, accessible, and created for virtually any topic imaginable. Scrolling through Facebook, a notification pops up reminding you that your local news station or favorite musician just went Live. You click to expand to full screen and watch...
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Digital Contesting Myths Debunked

Digital Contesting Myths Debunked

Executing a digital contest successfully produces a positive experience for your audience and maximum results for your brand. From creating the concept and writing the rules to winner selection and prize fulfillment, digital contesting is all about organization, creativity, and promotion. Executed effectively, contests remain a great vehicle for generating consumer engagement, driving website traffic,...
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Databasing 101

Databasing 101

Learn the basics and best practices of databasing, including how your database functions as a valuable tool to help you communicate directly with customers and drive sales growth. Social media. You know that’s the hot trend. You’ve got videos. You’ve got a decent following. You may even have a college kid from some stellar agency...
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Pass the 'Who Cares?' Test with Consumers

The Who Cares? Test

In the competitive world of CPG retail, one question can help you stand apart: Does it pass the Who Cares? Test? With an almost endless array of options available at their fingertips, why should consumers consider your brand over another? If your initial reaction is to quote the features of your product (i.e. all natural,...
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A Brand's Actions Speak Louder Than Its Words

A Brand’s Actions Speak Louder Than Its Words

The importance of maintaining brand integrity, strengthening customer service and modifying your digital strategy to adapt to unprecedented business challenges. A hasty search engine query, “What can my brand do during coronavirus?” will garner countless “How-to” survival guides for navigating through the uncharted territory that is COVID-19. Countless articles stress crafting the right marketing messages...
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Holiday Shopping Online

4 Ways to Drive Online Sales this Holiday Season

Drive online sales this holiday season. Inspire consumer action and deliver results with an aggressive digital sales strategy. Small-to-midsize food and beverage brands experience an amplified amount of competition surrounding the holiday season. Consumers, inundated with seemingly never-ending Black Friday shopping deals, turn to the most appealing prices and appetizing promotions. Positioning your brand at...
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Grocery Shopping Ideas

How to Get Your Product Off the Shelf

Cost-Conscious Strategies for ‘Shelf-Help’ Good news! Your product is finally in the store, on the shelves and looking good. Your shelf placement is strong; you’ve got that eye-popping packaging and you’re ready for consumers to enthusiastically raid the aisle, making a beeline straight for your brand. After all, your product is unique. But the only...
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