Is your brand making a difference? Are you currently seizing the opportunity to bring awareness and purpose to causes that matter? In today’s retail environment, Cause Marketing strategies are one way to effectively reach your target audience and improve the world at the same time. What is Cause Marketing? Cause marketing is essentially when a...Continue Reading
It goes without saying that retail (like everyone else) has experienced drastic change over the last year. We had to find unique ways to do business – to engage shoppers – to find purpose. Innovation was critical to success for most organizations as they found creative ways to disrupt their normal and create a new...Continue Reading
In the highly competitive, commoditized world of CPG retail, customer engagement is the result of all the customer interactions that set your brand apart. As we emerge from the pandemic and things begin to normalize, it becomes clear how much the retail landscape has changed. As detailed in our Consumer Trends Report, there are 4...Continue Reading
Consumer promotions are an effective means of boosting in-store sales and bringing value to your retail partners. Not only are they designed to help scale your retail brand, but they’re just plain fun for shoppers. In-store promotions built around new product launches, TPRs, or even retail loyalty rewards grab consumers’ attention, generate excitement, and encourage...Continue Reading
As ecommerce shopping trends continue to rise, trade marketers and retailers are tasked with delivering a positive growth to the bottom line or risk falling behind the competition. Even before the pandemic, brick-and-mortar stores were starting to lose favor as a shopping option for customers. In 2020, Amazon’s shares have increased by 50%, mostly due...Continue Reading
Marketing is an essential part of every retail business. As we continue to adapt to the new normal, the best thing you can do for your brand is to use the retail strategies and tactics that are tailored for online advertising. Your brand’s retail media network is exactly the kind of marketing asset that can...Continue Reading
We’ve been working with CPG retail brands for over 20 years and have seen some pretty interesting changes in retail marketing. Perhaps the biggest change of all has been helping retailers adapt to the online world over the past decade – even more so these past couple years. But regardless of how the user experience...Continue Reading
At its heart, scaling your retail brand means growing your customer base. We’ve covered this before in our shopping marketing strategy guide, but the issue that most brands face is that the traditional framework being used for retail has little impact on actually helping you establish relevance with your customers. Short-term sales might be boosted...Continue Reading
Many CPG brands adopt shopper marketing strategies that focus on the in-store marketing side of the consumer journey. However, brands can be doing a lot more to influence the behavior of shoppers beyond displays, promotions and packaging. To be clear, shopper marketing is not exactly the same as consumer marketing, even though there are overlaps....Continue Reading
Looking to move more of your products from shelves into carts? Once you acquire a distribution agreement for a food and beverage product, the hard part is now getting your product off the shelves. So, how do shopper marketing brands get folks to purchase their product? It’s crucial for CPG brands to improve sales velocity...Continue Reading
