The importance of maintaining brand integrity, strengthening customer service and modifying your digital strategy to adapt to unprecedented business challenges. A hasty search engine query, “What can my brand do during coronavirus?” will garner countless “How-to” survival guides for navigating through the uncharted territory that is COVID-19. Countless articles stress crafting the right marketing messages...Continue Reading
Drive online sales this holiday season. Inspire consumer action and deliver results with an aggressive digital sales strategy. Small-to-midsize food and beverage brands experience an amplified amount of competition surrounding the holiday season. Consumers, inundated with seemingly never-ending Black Friday shopping deals, turn to the most appealing prices and appetizing promotions. Positioning your brand at...Continue Reading
Cost-Conscious Strategies for ‘Shelf-Help’ Good news! Your product is finally in the store, on the shelves and looking good. Your shelf placement is strong; you’ve got that eye-popping packaging and you’re ready for consumers to enthusiastically raid the aisle, making a beeline straight for your brand. After all, your product is unique. But the only...Continue Reading
Find the right opportunities for your brand to win over hearts and minds. Connecting your brand on a personal level with the modern consumer takes guts. That’s because from a marketing perspective, consumers are just plain confusing. According to ecommerce platform Big Commerce’s findings on omni-channel selling, 51% of Americans prefer shopping online, while 49%...Continue Reading
Understand how the concept creates new opportunities for retailers and impacts your brand. Other than the food you purchased, what do you remember about your most recent grocery shopping trip? Maybe your favorite brand ran an offer you couldn’t pass up, so you stocked up. Perhaps you had the pleasure of getting stuck with that one...Continue Reading
SEO tips and tricks implemented effectively on your website work to improve organic search engine rankings, helping you generate more qualified leads. What is SEO? Whether or not you’re confident in your response to this question, there is no better time than now to revisit the answer. Tactics to tackle SEO change constantly, so let’s...Continue Reading
Make a big impact without spending big dollars. Scrolling through Facebook, a notification pops up reminding you that your local news station or favorite musician just went Live. You click to expand to full screen and watch the juicy comments swiftly surface. Then you click to view Jimmy Fallon’s recent Late Night #Hashtags clip on...Continue Reading
High levels of fan engagement on social media are great, but your brand can do even better. Back in January 2018, Amy and Mike Mills of 17th Street Barbecue graciously invited us to host a session and brief Q&A panel at their annual Whole Hog Extravaganza. So our crew headed across the river and down...Continue Reading
The state of retail is a complex situation. Here’s how your brand can experience real results in a challenging retail environment. The media is calling it the retail apocalypse. Big time retailers J.C Penny, Macy’s, CVS, Payless and others have all taken a hit, filed for bankruptcy, or closed down a sizeable number of their...Continue Reading
Insight and key takeaways from the first stop on the Facebook Community Boost 30-city tour in 2018. Is it just us, or does Facebook seem like quite the scandal these days? If you haven’t been keeping tabs on trending topics surrounding this social media powerhouse, here’s what you’ve had the (ahem) pleasure of missing out...Continue Reading
