Grocery Shopping Ideas

How to Get Your Product Off the Shelf

Cost-Effective Strategies Designed to Move More Product at Retail Good news! Your product is finally in the store, on the shelves, and looking good. You’ve overcome some major hurdles to ensure it makes an impact. Unfortunately, your product can’t do all the talking for you, even if it is amazing (we believe you). You still...
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How to Make Your Content Count

3 Tips on How to Make Your Content Count

Successful brands know the trick to getting their product noticed: make your content count. The bottom line is that content bulks up your brand presence in the digital and social realms. Although that’s basically a given, it’s incredibly important because you’re meeting your consumers where they spend a majority of their time. You have exclusive...
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Interview with a Category Manager

Retail Marketing 101: An Interview with a Category Manager

While you’re hard at work trying to check people off of your holiday gift list, retailers are hard at work trying to engage you in-store. How do they do it? We recently interviewed a category manager with over 40 years of experience in retail merchandising and promotions for some industry insights. How to Motivate Consumer...
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10 Ways to Run a Better Social Media Contest

10 Ways to Run a Better Social Media Contest

Running contests and sweepstakes on your brand’s social media is a great way to interact with your customers, promote your products, associate your brand with a cause, elevate your brand identity, and, of course, grow your social media audience.  Any social media contest should always be defined by the 5 Ps: Proper Planning Prevents Poor...
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Make your content count; social media contests

Get Social: The 3 Social Media Contests Your Brand Should Try

Social Media is typically a grapple for attention with your audience, whether they be your friends, family or customers. And as brands step over the tripwires of politics, fake news and unsolicited food pics, one strategy tends to cut through the clutter and engage the base: contests. Brands who do contest marketing effectively know that...
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Contest Marketing

Contest Marketing: The Basics of Sweepstakes and Contesting

As a CPG brand, your team is constantly trying to come up with a killer new consumer promotions strategy to increase sales and shopper engagement. Often, this leads brands to consider a sweepstakes or contesting option.  Formally known as Contest Marketing, this is a great way to generate excitement and activity around your brand message,...
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Creating a Brand Voice Online

The Importance of Creating a Brand Voice Online

When it comes to creating a brand voice online to feature across your digital footprint, including your website, social media platforms and customer service channels, focus on action and authenticity.  Your brand’s voice directly communicates your story to your audience. It breathes life into the content you create. Best of all, it’s unique – like...
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Sell More CPG Products on Amazon

How to Sell More CPG Products on Amazon

Selling consumer packaged goods on Amazon is a smart path to grow your brand based on the state of retail today. But are you doing it effectively? This guide shares useful tips and tricks to ensure you’re set up for success to sell more of your CPG brand products on Amazon and get the most...
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Social Media Calendar

How to Create a Social Media Calendar for Your Brand

As you grow your brand presence and seek a smarter way to engage and interact with your customers, a social media calendar for CPG brands is essential.  Beyond just keeping your content organized and accessible across your entire social footprint, we examine the ways social media calendars elevate the marketing efforts of food and beverage...
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3 Keys to Marketing a Food and Beverage Brand

The 3 Keys to Marketing a Food and Beverage Brand

The first step to building your Food and Beverage marketing strategy and selling more products via retail is to focus on your digital marketing strengths and weaknesses. By utilizing cost-efficient ways to connect with consumers, you’ll achieve the engagement and ROI necessary to grow your brand.  And while there’s no “one-size-fits-all” solution, our experience as...
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