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2021 Retail Marketing Budget Planning

2021 Retail Marketing Budget Planning

It’s Time to Invest in Digital! It’s that season again – where leaves are falling and budgets are calling.  Yes, as you prepare your retail marketing budget for the upcoming year and plan for a successful 2021 shopper marketing strategy, it’s essential to invest in digital. Digital marketing has proven the best way to improve...
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Why the Customer Experience Matters

Turn a Negative Customer Experience into a Positive One

Why the Customer Experience matters so much to your business: “We are currently experiencing a heavy volume of calls. Please stay on the line as we reroute an obscene amount of calls to the inappropriate department, leaving most of you on hold even longer than you were initially, and, more often than not, just disconnecting...
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Adding AR in Your Retail Marketing Campaign

How to Effectively Add AR Into Your Retail Marketing Campaign

What do popular brand applications like FlightRadar24, Snapchat and Pokemon Go! have in common? They introduced the world to a targeted, clever use of Augmented Reality and proved it’s an effective way to engage their core audience. So, now that augmented reality has been introduced to the masses, how are you embracing this technology to...
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Hiring a Retail Marketing Agency

Hiring a Retail Marketing Agency Vs. Staying In-House

When your retail marketing strategy has the definitive goal of realizing the best ROI possible, the everlasting debate arises: should you pack your team with in-house professionals or outsource the work to a retail marketing agency?  The pros and cons are quite a bit to chew on, but the impact can be significant.  Look at...
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3 Keys to an Effective Consumer Promotion

When Cliffedge first started in 2001, driving incremental sales through a consumer promotion was pretty straightforward. All you needed was a shelf-talker, an entry pad, a giveaway, a radio buy, and voilà, incremental sales! Fast-forward to today; however, and things have changed. A lot. The number of touchpoints and purchase options available to consumers has...
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Introduction to SE

A Brief Introduction to SEO

SEO tips and tricks implemented effectively on your website work to improve organic search engine rankings, helping you generate more qualified leads. What is SEO? Whether or not you’re confident in your response to this question, there is no better time than now to revisit the answer. Tactics to tackle SEO change constantly, so let’s...
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4 Things to Know Before Starting a Marketing Campaign

4 Things to Know Before Starting a Marketing Campaign

Great news! The Marketing Department just got some money behind it and you’re ready to fire on all cylinders with the marketing campaign to end all marketing campaigns. Something that will blow the competition away and cause the boss to shower praise on you and your team every time you strut through the hallways! Stop....
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Grow Your Social Media Audience

How to Grow Your Social Media Audience

“How do I get more social media followers?” Fan acquisition can become a tricky game. How do you get more people to listen to your message on your preferred social network? What types of content build brand loyalty and encourage engagement? How can you tell if fan engagement is authentic? Quality over quantity is key....
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Video production on a budget

How to Create Video Content on a Budget

Make a big impact without spending big dollars. No matter what platform you’re on, video content is available, accessible, and created for virtually any topic imaginable. Scrolling through Facebook, a notification pops up reminding you that your local news station or favorite musician just went Live. You click to expand to full screen and watch...
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Digital Contesting Myths Debunked

Digital Contesting Myths Debunked

Executing a digital contest successfully produces a positive experience for your audience and maximum results for your brand. From creating the concept and writing the rules to winner selection and prize fulfillment, digital contesting is all about organization, creativity, and promotion. Executed effectively, contests remain a great vehicle for generating consumer engagement, driving website traffic,...
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