Tag

Consumer Engagement

Cause Marketing is a Win-Win-Win for Retail Brands

Supporting a good cause is the right move for your brand at several levels. Not only will Cause Marketing ultimately help consumers connect your company to purpose, it also directly serves the cause you’re supporting in the first place.  In our experience as a cause marketing agency, we’ve found that consumer promotions featuring cause marketing...
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Turn a Negative Customer Experience into a Positive One

Why the Customer Experience matters so much to your business: “We are currently experiencing a heavy volume of calls. Please stay on the line as we reroute an obscene amount of calls to the inappropriate department, leaving most of you on hold even longer than you were initially, and, more often than not, just disconnecting...
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How to Effectively Add AR Into Your Retail Marketing Campaign

What do popular brand applications like FlightRadar24, Snapchat and Pokemon Go! have in common? They introduced the world to a targeted, clever use of Augmented Reality and proved it’s an effective way to engage their core audience. So, now that augmented reality has been introduced to the masses, how are you embracing this technology to...
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A Brand’s Actions Speak Louder Than Its Words

The importance of maintaining brand integrity, strengthening customer service and modifying your digital strategy to adapt to unprecedented business challenges. A hasty search engine query, “What can my brand do during coronavirus?” will garner countless “How-to” survival guides for navigating through the uncharted territory that is COVID-19. Countless articles stress crafting the right marketing messages...
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What is Retailtainment?

Understand how the concept creates new opportunities for retailers and impacts your brand. Other than the food you purchased, what do you remember about your most recent grocery shopping trip? Maybe your favorite brand ran an offer you couldn’t pass up, so you stocked up. Perhaps you had the pleasure of getting stuck with that one...
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Why Brand Ambassadors are an Asset to Your Company

With observations and insights from a Prairie Farms brand ambassador: The benefit of brand ambassadors isn’t a big secret. Physically getting your product into your consumers’ hands is nothing short of powerful. Purchases are inspired from the moments when people had the chance to interact with your brand. All it takes is one opportunity, one...
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