It’s time for CPG marketing professionals to take a step back and rethink their approach. More has changed in retail over the last 2 years than in the previous 20 combined. From tactics and technology to consumer behavior and macroeconomic trends, there’s a lot to consider as you map out 2025 and beyond. I’ll start...Continue Reading
Staying on top of trends in your category is essential for staying relevant. While you should always remain true to your brand, evolving to meet your customers’ ever-changing preferences is equally important. By understanding what shoppers care about, how they shop, and how to reach them, you’ll be able to capitalize on these emerging trends...Continue Reading
In-store screens, pickup sampling, delivery, oh my. There’s lots of new innovations happening around retail grocery which often leaves brands wondering – where do I invest? While it can be scary to try something that’s new and not-yet-proven, pioneering new CPG marketing tactics into your strategy can have advantages like early adopter pricing, PR opportunities,...Continue Reading
As the Gen Z demographic continues to grow in numbers and significance, brands must find new, innovative ways to connect with this powerful consumer group. This audience has established their uniqueness by being highly value-oriented, holding brands accountable and often seeking specific, new solutions to solve evolving wants and needs. Generation Z, those born after...Continue Reading
CPG business owners are constantly sold the next best strategy to capture consumer attention. With changing algorithms and the evolving nature of retail, it can be tempting to fall into the trap of shiny-object-syndrome. However, oftentimes when it comes to consumer engagement, the fundamentals of shopper marketing make the biggest impact. With 22 years of...Continue Reading
In today’s digital marketing experience landscape, nothing holds quite as much value as the intangible idea of “authenticity.” Blatant advertisement and unsubtle marketing don’t generate the level of engagement that today’s brands require – in fact, it can even negatively affect the public perception of those brands. With the rise of newer social media platforms,...Continue Reading
How shoppers interact with brands has changed dramatically in recent years, thanks to the advent and rapid growth of digital, interactive technology. What that means for your shopper marketing strategy: It’s no longer innovative – it’s table stakes. Consumers now expect a more engaging and interactive buying experience, which retailers are working hard to deliver....Continue Reading
Increasing in-store footfall and improving digital traffic can sometimes seem like contradictory tasks. Is your brand or business an online experience, or are you a brick-and-mortar retail space? Can you have it both ways? For many brand managers, trade marketers and small business owners, it’s possible to do this successfully – with the right shopper...Continue Reading
Today’s retail landscape has changed drastically over the last 5 years. Even more recently, the last two years have seen consumer adoption of digital channels increase tenfold by all age groups which has prompted a shift of corporate outlook on the necessity of technology. As life continues to normalize, shopping attitudes persistently evolve as consumers...Continue Reading
Everyone loves storytime. Stories excite us, enrage us, enthrall us, encourage us – the list goes on. Through stories, humans learn to empathize with others and develop shared experiences. Interestingly, this desire to connect with stories can prove to be a considerable advantage with your creative marketing efforts as well. In fact, digital marketing experts...Continue Reading
