Running contests and sweepstakes on your brand’s social media is a great way to interact with your customers, promote your products, associate your brand with a cause, elevate your brand identity, and, of course, grow your social media audience. Any social media contest should always be defined by the 5 Ps: Proper Planning Prevents Poor...Continue Reading
Social Media is typically a grapple for attention with your audience, whether they be your friends, family or customers. And as brands step over the tripwires of politics, fake news and unsolicited food pics, one strategy tends to cut through the clutter and engage the base: contests. Brands who do contest marketing effectively know that...Continue Reading
As a CPG brand, your team is constantly trying to come up with a killer new consumer promotions strategy to increase sales and shopper engagement. Often, this leads brands to consider a sweepstakes or contesting option. Formally known as Contest Marketing, this is a great way to generate excitement and activity around your brand message,...Continue Reading
Investing in a sports sponsorship is a great option for brands seeking to create instant equity within a market. Not only does this show that you’re supporting the hometown team, but you’re also tapping into your customers’ passion via sports marketing. This leads to greater interest in your brand and engagement from your customers just...Continue Reading
Supporting a good cause is the right move for your brand at several levels. Not only will Cause Marketing ultimately help consumers connect your company to purpose, it also directly serves the cause you’re supporting in the first place. In our experience as a cause marketing agency, we’ve found that consumer promotions featuring cause marketing...Continue Reading
When Cliffedge first started in 2001, driving incremental sales through a consumer promotion was pretty straightforward. All you needed was a shelf-talker, an entry pad, a giveaway, a radio buy, and voilà, incremental sales! Fast-forward to today; however, and things have changed. A lot. The number of touchpoints and purchase options available to consumers has...Continue Reading
Executing a digital contest successfully produces a positive experience for your audience and maximum results for your brand. From creating the concept and writing the rules to winner selection and prize fulfillment, digital contesting is all about organization, creativity, and promotion. Executed effectively, contests remain a great vehicle for generating consumer engagement, driving website traffic,...Continue Reading
Learn the basics and best practices of databasing, including how your database functions as a valuable tool to help you communicate directly with customers and drive sales growth. Social media. You know that’s the hot trend. You’ve got videos. You’ve got a decent following. You may even have a college kid from some stellar agency...Continue Reading
Understand how the concept creates new opportunities for retailers and impacts your brand. Other than the food you purchased, what do you remember about your most recent grocery shopping trip? Maybe your favorite brand ran an offer you couldn’t pass up, so you stocked up. Perhaps you had the pleasure of getting stuck with that one...Continue Reading
Contests are a tried-and-true method for getting your small brand noticed. Here are the benefits of contests that are critical to your brand’s success. Consumers are often familiar with the common caveat, “Only one lucky winner!” attached to the official rules of contests they enter. Sure, they might be the one who snags the prize...Continue Reading
