Tag

Consumer Promotions
Interview with a Category Manager

Retail Marketing 101: An Interview with a Category Manager

While you’re hard at work trying to check people off of your holiday gift list, retailers are hard at work trying to engage you in-store. How do they do it? We recently interviewed a category manager with over 40 years of experience in retail merchandising and promotions for some industry insights. How to Motivate Consumer...
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Brand Ambassadors

Why Brand Ambassadors are an Asset to Your Company

With observations and insights from a Prairie Farms brand ambassador: The benefit of brand ambassadors isn’t a big secret. Physically getting your product into your consumers’ hands is nothing short of powerful. Purchases are inspired from the moments when people had the chance to interact with your brand. All it takes is one opportunity, one...
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