Peel Good Citrus
Challenge:
An A-Peel-ing Challenge: Ahead of the upcoming citrus season, Sunkist refreshed their packaging & displays for California Mandarins with the introduction of the family-friendly character, Cali. They sought support to launch this new look in a highly competitive category, pique the interest of key retail accounts, and win the hearts of their target Mandarin shopper. Looking at you, choosy on-the-go
Solution:
Our Fresh Take on Brand Strategy: Inspired by the bright, playful creative, our team designed and executed an appealing, educational, and interactive brand experience across in-store and digital consumer touchpoints.
Designed & launched family-friendly peelgoodcitrus.com microsite
Custom-built mobile games:
We created Citrus Climb, Mandarin Jam, Mandarin Match and developed 3 unique augmented reality (AR) photo filters
Click Below to Play
Pretty Sweet Results
We introduced the ability to track visits, game plays, and returning users via a custom dashboard. Visitors returning to the microsite spent 10 minutes or more engaging with the content on average!
Season after season, Sunkist continues to excite retailers with this immersive brand experience, helping grow market share at key accounts, and improve brand recognition among shoppers.
