Busch Video Production
Challenge:
Busch Beer needed a dynamic way to visually promote their major contests, Busch Bucks and Busch Outdoors, to resonate with their target audience and drive engagement.
Solution:
Cliffedge Marketing took the lead in creating motion media that brought the Busch contests to life. From ideation to post-production, we developed compelling visual narratives that captured the essence of the outdoors, aligning with Busch’s brand identity. Our team produced a series of promotional videos and photos featuring World Champion Bass Fisherman Kevin VanDam, which were used across multiple platforms, including sales promotion POP displays.
Results:
The videos were not only showcased on the Busch Beer website but were also leveraged for paid ad placements across digital channels, driving awareness and participation in the contests. The content we created reinforced Busch’s connection with outdoor enthusiasts, ensuring the campaigns left a lasting impact.
